Digital Signage Archive Page 2 of 2

Instore concept Zwilling

Initial Situation

As part of the redesign of the flagship store in Solingen, Germany, Zwilling has set itself the goal of increasing their customer experience in the shop. Shopping for exclusive houseware has become an exhilarating experience for all Zwilling customers through the integration of premium sound and digital signage. To do so, Zwilling relied on echion´s many years of experience and know-how.

Project description

To support the different brands of Zwilling, Staub, Demeyere, Ballarini and Miyabi, a total of seven 55” portrait format displays were integrated into the shopfitting.

A 98” display behind the cash register completes the setup.

echion relies on the extensive and high-quality audio technology from NewTec for premium sound. The Wi-Fi speakers for the light rail fit perfectly into the concept of the store and provide prime sound on the area.

Adapted formats give Zwilling a completely new flair through the introduction of individual digital signage solutions at different touchpoints.

The music program created especially for Zwilling ensures a noble atmosphere that meets both the high quality of Zwilling as well as the high demands of Zwilling customers.

The Sound of Zwilling

Shopping at Zwilling seems like a visit to a Michelin-starred restaurant – except that instead of lamb fillet and crème brulé, the high-quality products are in the focus and the quality is not only noticeable with the eyes, but also with the ears. Zwilling is a special and noble brand of a superior nature which is exactly how the brand should be presented musically. For this, we leave nothing to chance: a hand-picked menu of jazz and lounge, enriched with sophisticated pop and chilled beats reflect the taste of the customers and ensures an exclusive shopping experience.

Instore Solutions for Car Dealer Reisacher

initial situation

In 2020, the Reisacher Group opened its large BMW brand world dealership for BMW, BMW i, BMW M, MINI, ALPINA and BMW Motorcycles in Augsburg. Covering an area of 36,000 square meters, the dealership sets standards in the areas of customer orientation, digitalization and sustainability. As service provider, echion AG was responsible for the equipment set up with premium audio and LED.

the Projekt

The optical highlight of the digital signage installation is the 55 m² LED wall on the outer facade facing the main street. It was complemented by LED bands connected to a digital wayfinding system customized for Reisacher, which guides customers to the right place on the premises as soon as they enter the premises. Inside, an 18.1 m² L-shaped LED display and an 8 m² double-sided LED become an attention-grabbing eye-catcher.

Premium Sound for the show rooms

The echion music editorial team developed an exclusive in-store sound program for the BMW showroom as well as for the MINI and BMW Motorcycles areas. The special challenge for the hardware equipment was to separate the seamlessly merging sales areas acoustically and precisely from each other and also to be able to guarantee interference-free consultation from every point of the salesroom. In order not to compromise the modern, minimalist visual design of the car dealership with visible cable runs, wireless loudspeakers were selected that could be seamlessly integrated into the existing lighting concept.

Hardware LED

LED exterior façade – 55.9 sqm².
Brightness: 8.000 cd/qm² -Pixel distance 10 mm
LED wall – 7.4 sqm
brightness: 6.000 cd/sqm² -pixel distance 3,9 mm
LED Service Garage – 17.9 sqm²
LED vestibule – BMW 4.7 sqm²
LED wind trap – mini 4.7 sqm²
Brightness: 6,000 cd/sqm² – Pixel pitch 3.9 mm
LED display – mini L-shape 18.1 sqm²
Brightness: 1.000 cd/qm² – Pixel pitch 2,5 mm
LED display double-sided – motorcycle 8.2 sqm²
brightness: 1.000 cd/qm² – pixel pitch 2,0 mm

Hardware Audio

54 wireless speakers Audio Pro Business SP-1 & SP-3
7 wireless subwoofers SUB-1 & Sub-3
5 TX-1 wireless transmitters,
5 VOL-1 volume controls

This is what our customers think:

“Our projects with echion were supported with quick communication channels and competent handling. During our joint cooperation, we especially appreciated the very personal, yet professional support and the competent project management.”

Digitale Menu Boards IKEA

initial situation

IKEA’s wish was to fit out all their home furnishing stores in Germany with digital signage poster boards providing information on the subject of food/restaurant. By digitising the menu boards, the aim was to enable both the IKEA head office and the individual stores to quickly and flexibly create and exchange standardised, visually appealing offers. The idea was for customers to be able see up-to-the-minute offers at a glance and be made aware of mealtime-specific menus (breakfast, lunch, afternoon tea/coffee, dinner) by special highlights.

Projektbeschreibung

As a full-service provider, echion AG offers an overall concept consisting of hardware, software, content production and management, installation and support

Hardware

The hardware used comprises digital signage poster boards of various sizes in portrait or landscape orientation plus one or two digital signage screens. The placement points for the displays are the entrance foyer, the furniture showroom and the restaurant lobby area.

The video playback hardware is a deployment-optimised Windows-based system designed for professional digital signage applications. The software and client content allocation platform is produced by echion.

Contentproduktion und Contentmanagement

Based on IKEA’s requirements and specifications echion produces various templates for presenting both food and retail-related content. The templates use a visually uniform and contemporary design as expected by consumers in modern retail spaces.

For content control, an individual content allocation platform (content management system) was designed and developed specifically for IKEA. That gives the IKEA head office the ability to centrally control the content for the individual stores. It also gives the stores flexibility – by virtue of the option of removing or swapping offers and creating their own individual daily offers based on a template.

The support provided by echion comprises the following services:

Daily control and monitoring of the functional capacity of the system and the content allocation platform for the home furnishing stores
Central control and maintenance of hardware and software
Remote maintenance of the systems
IP-based data communication via DSL or existing network
Branch-specific content allocation for all sites, individual content planning
Installation of software updates
Technical support / 24/7 phone hotline

Resümee

echion AG has been working with IKEA in Germany in the area of digital in-store communication since 2009 and is familiar with all the necessary processes, the centralised structure and decentralised control by the individual home furnishing stores.

As part of the “Instore Audio” project, echion AG controls daily playlists for each individual store in Germany, designs and produces content (promotion spots) on request and in consultation with the head office in Hofheim, and enters them into the individual program nationwide.

In addition, echion AG is in constant communication with all home furnishing stores (LMS and building services) to co-ordinate local content and/or local requirements and adjustments.