Digital Signage LLOYD

Initial Situation

Echion AG has been taking care of company LLOYD in the field of audio since 2009 and is broadcasting its program in approx. 30 stores now. In the year 2022 LLOYD decided to modify the existing digital signage equipment in seven LLOYD stores to echion AG technology and systems as well. A flexible content management system enabling LLOYD to book and manage the delivered contents themselves without losing any time, was one important requirement on the new system.

Project description

The screens in the LLOYD stores are well integrated into the store construction based on an extensive central store concept to show a uniform picture of the digital signage touchpoints in the stores. We checked the existing screens on these touchpoints such as the shop window or in the areas of premium furniture and the sneaker wall and equipped them with our echion video player. Preparation was made in cooperation with LLOYD and the responsible store construction company.

Besides modification of existing screens in six stores, a completely new screen was installed in the Munich store. This screen is an additional eye-catcher in the area of premium furniture in the newly opened store. Conceptual design was also based on the LLOYD store concepts in cooperation with the external store construction company.

It is planned to equip more LLOYD stores with the echion AG screens and software solutions.

Content

The echion own content management system, the “echion Manager“ fulfills the requirement of a flexible, self-controllable management tool. After a briefing and training in the system, LLOYD can now easily and simply book and manage its own contents on the screens.