Scent Marketing

Because you can look away, but not smell away

We make your brand perceptible

Scent is always and everywhere. At home, in nature, in the car, at work or while shopping. Just as people can’t actively look away or walk across the sales floor with their eyes closed, olfactory stimuli – the perception of scents in the air of a room – can’t be tuned out. With Instore Scent, you free the “smellable” brand experience in your premises from chance and stimulate the perception of your visitors. Based on your brand values, our perfumers select the right composition from over 5000 available fragrances for a lasting scent experience in your space.

The effect of Instore Scent

Mood and well-being

Scent has a direct effect on the emotional center in the brain, creating a feel-good atmosphere in your space. Our compositions also have a positive effect on the motivation of your employees.

Dwell time and purchase probability

By increasing dwell time, echion Instore Scent can ensure an increase in the average checkout receipt and a significantly higher willingness to buy, and has been proven to increase the probability of impulse purchases.

Brand recognition

By creating a scent that is optimally aligned with the essence of your brand, you are engaging customers more and more with your brand. Olfactorily linked stimuli are stored as memories up to five times longer compared to purely visual experiences.

Improve air quality

echion Instore Scent also makes it easy to remove unpleasant or unwanted odors from your space. In the process, these are not just masked, but enclosed by the scent particles and thus neutralized.

Facts Scent Marketing

0
%
of customers are consciously aware of scents.
0
%
of customers consider echion's choice of scents to be good or very good
0
Mio.
Humans have 30 million olfactory cells.
0
%
of human emotions are influenced by olfactory stimuli.

FAQ Scent Marketing

Scent interacts directly in the limbic system of the brain, elevating mood, creating a positive atmosphere and while increasing dwell time. Studies show that this has a positive effect on the likelihood of purchase, and therefore an increase in the average checkout receipt. In addition, scent has a strong memory effect and thus supports brand recognition and loyalty.
All fragrances used by echion AG are certified, tested for allergens and proven to be safe with a safety data sheet. The risk of an allergic reaction is thus reduced to the maximum minimum.
Used correctly, fragrancing takes place at the perceptual threshold. This is particularly important to guarantee the well-being of employees, who should also find the scenting pleasant over the course of an entire working day. In addition, at some point employees no longer actively perceive the scent, because the nose “is getting used to the scent”.
The size of the area that can be scented depends on the technology used. Stand-alone devices are capable of scenting areas from 20 m² to approximately 500 m². Diffusers suitable for use in ventilation systems can scent entire floors spanning areas of 1,000 m² and more.

Any questions or you want to implement a project?

Please get in touch, we are looking forward to your inquiry.