Instore Audio

Background music becomes foreground music

We make your brand audible

Instore radio is the perfect mix of marketing, information and entertainment with consistent development of classic in-store radio and audible building block of your POS communication. The heart of a professional in-store audio solution is your customized music format, tailored to your brand, target group, communication goals and store design. In this way, we ensure that the music selection is free from coincidence and always contributes to an outstanding shopping experience in your space. Other program components, such as spots and editorial content, complement the music up to a full radio program. Your audio program is continuously developed by our team and actively controlled and monitored on a daily basis.

Our modules for your individual Audio solution

GEMA-required

High recognition value, familiarity and topicality characterize our GEMA-liable programs. The portfolio extends far beyond chart-based formats to reflect your brand musically.

GEMA-free

Our GEMA-free music formats offer you the opportunity to save costs and still reflect your brand. Whether pulsating beats for fitness studios, relaxed easy listening music for hotels or simply a varied playlist for a broad target group.

GEMA-free

Our GEMA-free music formats offer you the opportunity to save costs and still reflect your brand. Whether pulsating beats for fitness studios, relaxed easy listening music for hotels or simply a varied playlist for a broad target group.

Spots

Together we develop your acoustic brand presence and corporate sound. We use this as the basis for in-store audio spots. This turns classic in-store radio into a real brand communication tool.

Infotainment

Infotainment content such as news, weather and daily updates make your program even more attractive for your customers and employees. You can rely on the years of experience of our editors.

Infotainment

Infotainment content such as news, weather and daily updates make your program even more attractive for your customers and employees. You can rely on the years of experience of our editors.

The perfectly tuned sound makes the music

Our customized music formats are developed, realized and managed for you by our echion music editorial team. Our music expertise ranges from pop, indie, rock, dance, urban and soul to lounge, jazz and classical. The constant maintenance of the title pool with new releases, seasonal adjustments and a regular exchange of titles guarantees you a program at the highest level.

Subject to GEMA

GEMA-free

We are happy to advise you

Our prices are set individually, depending on the area, number of branches and concept. Contact us and let our experts advise you.

Contact us

Facts Instore Audio

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%
of all customers consciously perceive background music at the POS during their visit
0
%
of customers say that in-store audio enhances the atmosphere and shopping experience
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%
Our customers evaluate music selection of echion Instore Radio as "good" and "very good
0
%
Employees think that echion music selection fits well with brand and target audience

FAQ Instore Audio

Radio station programming is designed for a relatively short average listening time, appeals to a very broad target audience, and in the worst case, your competitor’s ads are on. Instore radio is tailored to your brand and target audience, while considering the needs of your employees, who listen to the program for up to eight hours every day.
Streaming requires a permanent internet connection. Our system is based on a PC-supported, decentralized supply of music to each individual branch. All program components are stored as files in a database on the player. The data line is used only briefly for updating when new content is transferred to the audio player.
The main component of your in-store radio program is a music program tailored to your brand, its values and the target audience. You also have the option of actively communicating with your customers through image and action spots or professionalizing the program with editorial content such as weather, news and lifestyle tips.

Any questions or you want to implement a project?

Please get in touch, we are looking forward to your inquiry.