Digital Signage Archive

Digital communication solutions for Therme Erding

Therme Erding, the largest thermal spa in the world, offers a unique combination of fun pool, slide paradise and relaxation spa on over 430,000 m². Since its opening in 1999, Therme Erding has set itself the goal of providing exotic vacation days without long flights. This extraordinary experience is perfectly complemented by a modern digital signage concept and the digital infusion plan.

Innovative digital signage solutions and a customized infusion plan for Therme Erding

Digital signage solutions from echion AG have been enhancing the sauna area at Therme Erding since 2019, contributing to a unique guest experience. A 75-inch screen presents the daily infusion schedule in an eye-catching way. In addition, a 49-inch screen provides information about other relevant content in the sauna area.

In 2024, the existing information display was replaced by a new, modern screen and the digital infusion plan was given a design update. Another milestone is the integration of an additional 55-inch screen in the exclusive Royal Day Spa. This was installed prominently at the reception desk and combines the presentation of the wide range of wellness offers with the daily infusion schedule in the sauna area. The digital communication solution blends seamlessly into the luxurious ambience of the Royal Day Spa and creates an elegant and informative atmosphere.

The digital infusion plan was specially tailored to the requirements of Therme Erding and its target group. Thanks to the individually developed solution, employees can easily and efficiently manage the waterfall schedules online. The software automatically generates appealing content in the unmistakable design of Therme Erding, ensuring recognition value at all digital touchpoints. This intuitive and time-saving solution makes day-to-day work much easier for employees. At the same time, guests benefit from a clear, informative presentation that ensures no infusion is missed.

Customers voice

“We have been working with echion AG since 2019 and are still enthusiastic about the collaboration and the solutions that optimally complement communication with our guests. The digital infusion plan and the screens are not only eye-catching, but also practical – both for our guests and for our team. We are particularly pleased that we have taken another big step forward in 2024 with the new screen in the Royal Day Spa and the revised design of the infusion plan. The collaboration with echion is always uncomplicated and targeted and the results speak for themselves – we and our guests are delighted!”

Anna Gersten, Head of Digital Marketing, Therme Erding

Innovation for a perfect leisure experience at aquaplex Eisenach

Sauna, swimming, sport & fun. In addition to an indoor and outdoor pool, aquaplex Eisenach also has a relaxing sauna world and a fitness studio with a wide range of courses. To further improve the experience for guests, the aquaplex has been equipped with innovative digital signage solutions and a digital spa map.

Inspiring digital signage solutions on the guests' journey

Two individual screens welcome visitors in digital form right from the entrance area. The screens present current offers, event tips and inspiring insights into the aquaplex world, creating a pleasant atmosphere and making it easier for guests to enjoy their leisure time. The clear, concise information shortens the perceived waiting time for guests and makes communication easier for staff.

Digital solutions are also used in the health world, the fitness studio in the aquaplex: four existing screens have been equipped with echion video players and provide motivating content, event information and appealing videos that enhance the training experience.

A special highlight is located at the sauna entrance: a double-sided shop window screen that has been attached to a suitable ceiling mount. Thanks to a brightness sensor, the display brightness automatically adjusts to the lighting conditions. The 3,000 nits surface facing the window offers brilliant image quality even in direct sunlight, while the 1,000 nits surface on the inside presents the daily infusion schedule for sauna guests in an appealing way.

The aquaplex’s gastronomy also benefits from the new, digital communication: a 55-inch screen presents the culinary offer in appetizing visual language, facilitates decision-making and improves communication with hungry guests.

Individual control and simple management

The content is reliably and automatically transmitted to the respective screens via the echion video players. With echion’s own content management system, the content can be conveniently and centrally booked and updated – a great relief for the employees on site.

thermenplan.de – Digital infusion plans at the touch of a button

Tailor-made communication for the sauna experience

The double-sided screen at the sauna entrance plays a central role in communication. The daily infusion schedule is shown dynamically and clearly on the display. Current events in the sauna area, such as the themed sauna, are also communicated here. Thanks to the browser-based platform thermenplan.de, data can be entered quickly and easily. With just a few clicks, thermenplan.de generates the content in the perfect format for the sauna display. The templates in aquaplex design ensure a uniform look and recognition in all areas. Visitors thus enjoy optimal orientation and always up-to-date information for a relaxed sauna experience.

Hardware

2 Samsung QM55C
1 Samsung OM55N-DS
1 QH75C
4 screen mounts
8 echion players

Customer testimonial

“Thanks to the digital signage solutions and the digital infusion schedule from echion, we can now communicate information such as offers, events and services to our guests even more quickly and easily. Digital maintenance saves us a lot of time and makes our daily work much easier. The scope for design in particular makes it possible to present content flexibly and in a targeted manner. We are very satisfied with this modern solution, which benefits our guests and our team in equal measure.”

Sebastian Pütz, aquaplex operations management

Digital Signage Installations & thermenplan.de at PiORAMA

Modern Solutions for an improved Bathing Experience

The PiORAMA adventure pool run by Stadtwerke Penzberg also sets new standards in guest information and communication: The new digital signage installations at various touchpoints as well as the digital infusion schedule will help optimize the leisure experience in the future.

Digital Signage Installations at four Touchpoints

The entrance area was equipped with a new 55-inch screen and a 65-inch screen in the seating area. This means that guests are greeted with the most important information, such as the current admission prices, as soon as they enter. Another 55-inch screen in the stairwell provides information about other important aspects of the upcoming visit to the adventure pool. Another 65-inch screen was installed in the sauna area, which impressively and clearly presents today’s infusion schedule to guests.

All screens fit seamlessly into the design of the adventure pool, ensure a clear and attractive presentation of information and contribute to a harmonious and modern atmosphere.

thermenplan.de – digital infusion schedules

The digital Infusion Schedule: A highlight for sauna fans

A special highlight of the conversion is the digital infusion schedule, a product from echion AG that was specially adapted to PiORAMA’s corporate identity. This innovative digital infusion schedule not only improves the sauna experience, but also simplifies organization for on-site staff. With the integrated content management system, sauna schedules can be controlled quickly, easily and flexibly in the future. Thanks to the individual allocation of rights and the prior training of employees, handling is extremely uncomplicated. With just a few clicks Thermenplan.de turns the entered data into the appropriate content for display on the screens. And visitors are happy to have the right information in the right place, perfectly presented.

Tailor-made Content for an all-round successful Experience

echion AG’s in-house motion graphics department ensured attractive and informative content. At the various touchpoints in the adventure pool, guests always receive relevant information about admission prices, opening times, events, voucher cards and current job advertisements. In addition, atmospheric mood content creates a pleasant and inviting ambience.

Flexibility and improved Guest Experience

The new digital solutions enable flexible and efficient communication with guests and help make the leisure experience unforgettable. After detailed analysis, an overall digital signage concept with appropriate control was developed for the PiORAMA adventure pool, tailored to all areas. The digital infusion schedule and the individual content offer visitors appropriate information in a modern and appealing way.

Hardware

2 x Samsung QH55C
2 x Samsung QM65
4 x Videoplayer Giada

Software

thermenplan.de in PiORAMA-design
Content-Management-System

Customer voice:

“Professional, fast and solution-oriented collaboration has never been easier! From the very first minute we felt that we had perfect advice and support at echion AG. Service and customer friendliness are their top priority. The motto here is not just to sell products, but also to provide solutions and services to the customer. The creative minds in the echion team adopted our ideas almost telepathically, implemented them and continually improved them. The finished graphics and representations have continually exceeded our expectations and fit perfectly into our corporate image. We say thank you for the wonderful collaboration!”

Ludwig Schön, Betriebsleiter PiORAMA

Digital signage solutions Donautherme Ingolstadt

„Turn each day into a new experience“ – this is the motto of the new Donautherme in Ingolstadt.

Since its opening in March 2023 several echion digital signage solutions are an integral part of the modern guest experience at Donautherme.

New Situation at Donautherme

After almost four years of construction inauguration of the new Donautherme in Ingolstadt was in March 2023. After taking over of the site Stadtwerke Ingolstadt Freizeitanlagen GmbH realized core renovation during running operation as well as a new building of the thermal spa.

The new annex is ready to welcome approximately 400.000 visitors per year, who will experience an attractive and versatile recreational offer: Besides peace and quiet in the thermal spa or one of the seven saunas, it provides fun and action in the recreational pool with two additional slides. A self-service restaurant in the pool area and a classic restaurant in the sauna area offer an extensive gastronomy. Company GMF GmbH & Co. KG (Company for development and management of recreational systems) will take over operations management.

Digital Signage as Part of the new Spa Concept

With extensive modifications and an innovative design, a new modern appearance was in the focus. In addition to optical factors, it is the goal to communicate information and offers to the visitors quickly and simply. The echion AG flexible digital signage solutions have therefore become part of the new Donautherme and optimally present each touchpoint.

Within one week we realized the complete digital signage installation at Donautherme with our installation team: eleven single screens and one projector optically support the single areas. Two digital signage walls, consisting of three video wall screens each, mounted next to each other, round off the concept.

The outdoor screen on the slide tower fulfills the special safety and weather-related requirements without an additional frame.

Digital Signage in all Areas

The new digital signage installations are not only an optical eye-catcher but flexibly transport information, offers and emotions to the visitors taking under consideration the new Donautherme CI:

Digital schedules for daily aromatic steam events in the saunas
Menu boards in the food court showing daily menus and culinary specials
Price overviews of the single areas in the entrance hall
Exercise and therapy offers are displayed at the wellness counter
Two screens in sauna lounge as well as a projector in the relaxation room display relaxing nature contents
Additionally, all digital signage installations show appealing contents of the different spa areas

Together with company Stadtwerke Ingolstadt Freizeitanlagen GmbH and company GMF GmbH & Co. KG we worked out a widespread concept for customer approach on all important touchpoints and adapted the solutions accordingly.

Digital Signage Content: Production and Administration

The echion AG motion graphics team designed and produced all contents for opening of the new spa together with the Donautherme marketing department. The digital content was completely adapted to the latest look & feel to guarantee the recognition factor in all areas. Even the mascot ”Otti“ was animated for digital signage and is an inspiration especially for the little guests.

No matter if price overviews, wellness or restaurant offers – the contents give you the relevant information at the right location and general, relaxing mood contents support the pleasant atmosphere in each area.

Important: The digital signage contents need to be flexible and adaption must be possible with minimum effort: all contents can be monitored, administered and new contents may be added at any time by means of the echion-own content management system, the echion Manager.

Hardware

Screens:

2 video walls consisting of 3 ea Samsung VH55B-E
1 Samsung SH37R-B in stretch format
1 Samsung QM75B
5 Samsung QM55B
1 Samsung QM43B
2 Samsung QM65B
1 outdoor screen Samsung OH55A

Beamer:

1 projector Panasonic PT EW 530

Player & Control-System:

11 echion video players
1 controls broadcast

Customer Opinions

“Alongside the team of echion AG, we have implemented an absolutely cohesive, modern, and flexible concept for our new DONAUTHERME. The collaboration has been and continues to be professional, creative, innovative, and uncomplicated. From the very first moment, we felt well taken care of and could rely on echion AG as a strong partner. Many thanks for the outstanding commitment from the entire team – it has become a magnificent thermal experience that brings joy to us, the TEAM DONAUTHERME, and above all, our guests every day.”

Simone Hofbauer, Site Manager Donautherme

“We are very thankful for the opportunity to cooperate with echion AG as a reliable partner in this extraordinarily complex large construction project. The designed instore solutions for the various touchpoints and the proposed ideas convinced and thrilled us from the beginning– especially through the beautiful and very emotional content. It becomes clear that quality and coherence of the entire concept is important to echion AG. We counsel and support various spas in Germany and would work together with echion AG again at any time.”

Sebastian Poppek, GMF

Corporate Identity Sound Design Globus

A uniform and distinctive brand sound is a very important element for an integral presentation of a company’s brand and acoustic business card. In line with the big brand relaunch GLOBUS trusted in echion Mediagroup and now also acoustically communicates the brand with an individual corporate identity sound design.

Acoustic Communication of the Brand

GLOBUS has undergone a complete relaunch of its branding since 2021. The active redirection of the appearance started in spring 2022 with a logo re-design. The new corporate identity is now step by step being implemented in all outlets and market halls. Starting with the small price tag on the shelf to the complete outside perception on parking lots and buildings – the new GLOBUS branding will soon integrally appear on all touchpoints. This redirection also had to be realized acoustically: with a new corporate identity sound design.

Flexible Application of the Sound Design

The goal was to develop a corporate identity sound design, which strategically implements the new brand equity on all relevant channels – from radio to social media to the GLOBUS-own instore radio program. For this program we not only developed background music tracks for spots, but also modified tracks for editorial use e.g., for weather and news.
The newly defined brand equities of GLOBUS were acoustically interpreted in several workshops with the marketing team, afterwards company DIE KLANGMACHER composed the new sound in their own studio.

Long-term and Convertible Application of the new Sound Concept

The entire design should not only be unique, but also sustainable. The new corporate sound was composed for flexibility: single audio tracks can be exchanged or added and, therefore, the compositions enable refreshing or seasoning.
Additionally, two new corporate voices were casted, who are now the brand ambassadors of GLOBUS. One male and one female voice are now representing the brand GLOBUS at the point of sale.

The new GLOBUS corporate identity sound is distinctive and unique and an important element of the new branding. The sound as well as the speakers’ voices transport the brand GLOBUS from the studio to the shoppers – on all audible channels and media, for a long-term recognition factor.

Augsburger Allgemeine Customer Center

Initial Situation

On the 1st of July 2022 Augsburger Allgemeine opened its new world of experience. Mediengruppe Pressedruck, as a modern and trendsetting organization, presents its new concept at a special location directly at the Augsburg Town Hall Square. The new store invites to experience media as well as service and trading offers in a new way and supports contact to regional people. It presents itself as a central meeting point for readers, listeners, viewers and business partners.

The first touchpoint to the core medium, the Augsburg daily newspaper, is directly in the entrance area. A double-sided stele was installed in the display window. The screen informs passersby about current activities. On the inside it offers an interactive touch screen. Here the visitor can read the current Augsburger Allgemeine newspaper edition, get information about offers and events as well as the single Media Group organizations. Among other things the local television program is broadcasted via an additional number of eight screens in different positions. The new premium sound equipment in the store with high-quality hardware ensures professional acoustics.

Tickets, special regional gift ideas as well as personal reader service is offered in the central sales area. Current events and product offers are digitally displayed on three screens in portrait format and invite to participate in upcoming events or to do some shopping.

The media lounge is a new area, which invites to dialogue: for interviews and discussions with the editorial departments, for lectures and seminars or even podcasts and live formats. According to the motto “From the region, for the region”, the new world of experience continues to offer the familiar personal customer service and will be supplemented with an optimal network to all media services of Augsburger Allgemeine.

Project Description

The multi-media store concept in Augsburg was installed within 5 days. Our experienced team of solution designers, technicians and installers mounted, implemented and tested a complete solution of technical equipment in the new world of experience.

Installation of a total of ten screens, one projector, eleven premium sound speakers with subwoofer and the corresponding central technology as well as media technology with microphones and mixing console was organized hand in hand.

The components were smoothly integrated into the framework of our partner Ladenbau Balzer from Gersthofen and result in an optically perfect concept. The customers are addressed by the screens at various touchpoints in the store. An individual concept with interactive touch screen was developed and programmed for the double-sided screen in the display window.

The Bose premium speakers were strategically planned and installed throughout the new store. The additional Subwoofer ensures an overall high-quality sound experience. Various devices, among others Apple TV, may be connected to the system and broadcasted via the regular sound system. Control is possible via flexible web surfaces (Audac Touch). The new location offers perfect surroundings for events, performances, moderations or TV shootings at any time.

Thanks to the cooperation with our partners, we were able to offer the new customer center of Augsburger Allgemeine an entire multi-media concept on 290 m²: from hardware, individual software solutions and media technology to the entire installation and implementation – all from one source.

Hardware

Screens

3 x Samsung QM65R
1 x Samsung OM55N
1 x Samsung QH55R
1 x Samsung QM55R-T
3 x Samsung QH43R
1 x Samsung QB24R

Premium Sound

11 x Bose ceiling installed speakers
1 x Bose Subwoofer
Amplifier: Audac

Projector

1 x Panasonic PT VMZ50

Media Technology

Microphone: Sennheiser
Mixing console: Yamaha

Programming / Processing

Interactive Touch Screen

Here a view on the interactive touchscreen in the display window:

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Customer Comments

„We are happy to have found a strong regional partner for our world of experience with echion AG. From the project start to the complete installation echion AG provided complete commitment and the highest level of motivation. We are entirely happy with the completed solutions and would work again with echion AG at any time.”

Holger Böhmeke, Management Marketing and Business Development, Augsburger Allgemeine

Partner Comments

„echion AG with its visual and auditive instore solutions perfectly completed our store concept and design. The joint communication during the project, analysis of the various touchpoints and the resulting ideas were creative, highly professional and the cooperation was a pleasure for us. The work quality and reliability during realization of the project is extremely important to us as well as to the echion AG team. For this reason, our cooperation was absolutely trustworthy from the beginning and resulted in an amazing symbiosis. We are looking forward to future joint ventures!”

Robert Schechinger, CEO, Ladenbau Balzer Gersthofen

Digital Signage LLOYD

Initial Situation

Echion AG has been taking care of company LLOYD in the field of audio since 2009 and is broadcasting its program in approx. 30 stores now. In the year 2022 LLOYD decided to modify the existing digital signage equipment in seven LLOYD stores to echion AG technology and systems as well. A flexible content management system enabling LLOYD to book and manage the delivered contents themselves without losing any time, was one important requirement on the new system.

Project description

The screens in the LLOYD stores are well integrated into the store construction based on an extensive central store concept to show a uniform picture of the digital signage touchpoints in the stores. We checked the existing screens on these touchpoints such as the shop window or in the areas of premium furniture and the sneaker wall and equipped them with our echion video player. Preparation was made in cooperation with LLOYD and the responsible store construction company.

Besides modification of existing screens in six stores, a completely new screen was installed in the Munich store. This screen is an additional eye-catcher in the area of premium furniture in the newly opened store. Conceptual design was also based on the LLOYD store concepts in cooperation with the external store construction company.

It is planned to equip more LLOYD stores with the echion AG screens and software solutions.

Content

The echion own content management system, the “echion Manager“ fulfills the requirement of a flexible, self-controllable management tool. After a briefing and training in the system, LLOYD can now easily and simply book and manage its own contents on the screens.

Customer Statement

“We as LLOYD are very happy to have a competent and reliable partner with echion AG by our side.”

Marcus Grünhagen, LLOYD Shoes GmbH

Siemens “The Wings”

Initial Situation

The four sculptures ”The Wings“ were designed by the American architect and artist Daniel Libeskind. The sculptures with a matted aluminum finish measure 10 meters in height and weigh 15 tons. They symbolize an “Innovation Bridge“ between historically significant sites of company Siemens and the world. For the first time “The Wings” were displayed at Expo 2015 in Milan.

Integrated in the surface are thousands of LEDs, which allow graphic animation and refer to the topic of digitalization.

Today the sculptures are located at different significant Siemens sites to illustrate the enterprise’s interconnectivity: One sculpture is in front of the corporate headquarters in Munich, another at the largest site of the group in Erlangen, one in Berlin and the last one in front of the Siemens headquarters in Italy, in Milan.

Installation

echion AG accompanied the move of three sculptures to Germany and took over technical support for the wing LEDs in Munich and Berlin at this point. In addition to LED hardware, echion’s service includes the Wallwashers, which provide for a modern Wing light concept. It can be individually controlled and adapted.

Content

The Wing content is also created by company echion: By means of a pattern the desired contents are established to fit the LED matrix and then logged in. The impressive sculptures are perfectly complemented by the fitting content and serve as an ideal platform to optically take up also special events. Furthermore, the content concept can be advanced and perfected with interactive elements.

Hardware

Traxon LED-Strings
Pixel distance 5 cm – 1.50 m

Instore concept Wohn Schick

Initial Situation

The extensive conversion of the Wohn Schick headquarters in Haigerloch-Owingen, on more than 3.000 square meters, marks the beginning of an omnichannel shopping experience for customers of the future. echion AG was able to participate in the new concept of Wohn Schick, concentrating on the audio sound reinforcement – premium sound and digital signage with separate screens and video walls. In addition, in-store radio has been repositioned in stores to present customers with a coordinated mix of advertising, entertainment, and information.

Project description

Since December 2021, echion Corporate Communication AG has been equipping the furniture stores Wohn Schick and K-Markt with the entire range of in-store media. This includes the implementation of in-store radio with royalty-free music and editorial contributions such as spots and infotainment. Another profitable aspect involves digital signage touchpoints with high-quality video animations on various video walls. The solutions provided by echion perfectly supported and complemented the brands Wohn Schick, K-Markt and the new customer journey.

Music Formats

When designing the individual music format, the primary focus was the Wohn Schick brand and the new brand image during the relaunch. Among other things, suitable adjectives and emotions were determined for slogans such as “a piece of design” and then translated into music styles.

As part of the comprehensive target group analysis, the visitors of Wohn Schick could be divided into three main groups. Adapted to the target groups, three broadcast clocks were created, whose music styles are precisely adapted to the respective visitors during the day and their interests.

The target group which visits Wohn Schick mainly in the morning and attaches importance to sustainability, quality and craftmanship, is treated with a musical mix of lounge, jazz, and classics. In the further course of the day, the target group of families, who value comfort and a home feeling, are addressed by a mixture of RnB Soul, Singer-Songwriter, and classical sounds. The younger, working target group usually visits Wohn Schick in the evening and selects furnishings mainly according to their design and variety. This target group is musically addressed by the genres RnB Soul and Softhouse in combination with Lounge and classics.

The target group of K-Markt was also analyzed separately and translated into a musical direction with two broadcast clocks, tailored to the visitor groups in the morning and afternoon.

Hardware

Hardware Audio Wohn Schick Owingen:

1 Giada audio player
64 Bose speakers
4 Ecler amplifiers
1 Ecler audio matrix

Hardware Video Wohn Schick Owingen:

17 Giada video players
12 Philipps video wall monitors
21 Peerless PopUp mounts
10 Philipps LCD monitors
1 GSM Werbetechnik special mount
10 Apple TV boxes

Hardware Audio + Video M-Markt Owingen:

1 Giada audio player
1 Philipps LCD monitor
1 Peerless PopUp mount
1 Giada video player

Hardware Audio + Video Wohn Schick Rottweil

1 Giada audio player
1 Philipps LCD monitor
1 Peerless PopUp mount
1 Giada video player

Hardware Audio K-Markt Rottweil

1 Giada audio player

Customer Review

“The echion AG proves to be s competent full-service provider during both the planning and the implementation. Since the start, which was their competent advice on the professional implementation in our stores, we felt and still feel well guided and looked after. A big thank you for the good cooperation. We are very much looking forward to next exciting projects with the echion AG.”

Judith Schick Pieper, CEO Wohn Schick

Instore concept Zwilling

Initial Situation

As part of the redesign of the flagship store in Solingen, Germany, Zwilling has set itself the goal of increasing their customer experience in the shop. Shopping for exclusive houseware has become an exhilarating experience for all Zwilling customers through the integration of premium sound and digital signage. To do so, Zwilling relied on echion´s many years of experience and know-how.

Project description

To support the different brands of Zwilling, Staub, Demeyere, Ballarini and Miyabi, a total of seven 55” portrait format displays were integrated into the shopfitting.

A 98” display behind the cash register completes the setup.

echion relies on the extensive and high-quality audio technology from NewTec for premium sound. The Wi-Fi speakers for the light rail fit perfectly into the concept of the store and provide prime sound on the area.

Adapted formats give Zwilling a completely new flair through the introduction of individual digital signage solutions at different touchpoints.

The music program created especially for Zwilling ensures a noble atmosphere that meets both the high quality of Zwilling as well as the high demands of Zwilling customers.

The Sound of Zwilling

Shopping at Zwilling seems like a visit to a Michelin-starred restaurant – except that instead of lamb fillet and crème brulé, the high-quality products are in the focus and the quality is not only noticeable with the eyes, but also with the ears. Zwilling is a special and noble brand of a superior nature which is exactly how the brand should be presented musically. For this, we leave nothing to chance: a hand-picked menu of jazz and lounge, enriched with sophisticated pop and chilled beats reflect the taste of the customers and ensures an exclusive shopping experience.