Success Story

Augsburger Allgemeine Customer Center

Initial Situation

On the 1st of July 2022 Augsburger Allgemeine opened its new world of experience. Mediengruppe Pressedruck, as a modern and trendsetting organization, presents its new concept at a special location directly at the Augsburg Town Hall Square. The new store invites to experience media as well as service and trading offers in a new way and supports contact to regional people. It presents itself as a central meeting point for readers, listeners, viewers and business partners.

The first touchpoint to the core medium, the Augsburg daily newspaper, is directly in the entrance area. A double-sided stele was installed in the display window. The screen informs passersby about current activities. On the inside it offers an interactive touch screen. Here the visitor can read the current Augsburger Allgemeine newspaper edition, get information about offers and events as well as the single Media Group organizations. Among other things the local television program is broadcasted via an additional number of eight screens in different positions. The new premium sound equipment in the store with high-quality hardware ensures professional acoustics.

Tickets, special regional gift ideas as well as personal reader service is offered in the central sales area. Current events and product offers are digitally displayed on three screens in portrait format and invite to participate in upcoming events or to do some shopping.

The media lounge is a new area, which invites to dialogue: for interviews and discussions with the editorial departments, for lectures and seminars or even podcasts and live formats. According to the motto “From the region, for the region”, the new world of experience continues to offer the familiar personal customer service and will be supplemented with an optimal network to all media services of Augsburger Allgemeine.

echion - full-service professional for brand-true instore solutions

Project Description

The multi-media store concept in Augsburg was installed within 5 days. Our experienced team of solution designers, technicians and installers mounted, implemented and tested a complete solution of technical equipment in the new world of experience.

Installation of a total of ten screens, one projector, eleven premium sound speakers with subwoofer and the corresponding central technology as well as media technology with microphones and mixing console was organized hand in hand.

The components were smoothly integrated into the framework of our partner Ladenbau Balzer from Gersthofen and result in an optically perfect concept. The customers are addressed by the screens at various touchpoints in the store. An individual concept with interactive touch screen was developed and programmed for the double-sided screen in the display window.

The Bose premium speakers were strategically planned and installed throughout the new store. The additional Subwoofer ensures an overall high-quality sound experience. Various devices, among others Apple TV, may be connected to the system and broadcasted via the regular sound system. Control is possible via flexible web surfaces (Audac Touch). The new location offers perfect surroundings for events, performances, moderations or TV shootings at any time.

Thanks to the cooperation with our partners, we were able to offer the new customer center of Augsburger Allgemeine an entire multi-media concept on 290 m²: from hardware, individual software solutions and media technology to the entire installation and implementation – all from one source.



  • 3 x Samsung QM65R
  • 1 x Samsung OM55N
  • 1 x Samsung QH55R
  • 1 x Samsung QM55R-T
  • 3 x Samsung QH43R
  • 1 x Samsung QB24R

Premium Sound

  • 11 x Bose ceiling installed speakers
  • 1 x Bose Subwoofer
  • Amplifier: Audac


  • 1 x Panasonic PT VMZ50

Media Technology

  • Microphone: Sennheiser
  • Mixing console: Yamaha

Programming / Processing

  • Interactive Touch Screen

Here a view on the interactive touchscreen in the display window:

Customer Comments

„We are happy to have found a strong regional partner for our world of experience with echion AG. From the project start to the complete installation echion AG provided complete commitment and the highest level of motivation. We are entirely happy with the completed solutions and would work again with echion AG at any time.”

Holger Böhmeke, Management Marketing and Business Development, Augsburger Allgemeine

Logo der Augsburg Allgemeinen

Partner Comments

„echion AG with its visual and auditive instore solutions perfectly completed our store concept and design. The joint communication during the project, analysis of the various touchpoints and the resulting ideas were creative, highly professional and the cooperation was a pleasure for us. The work quality and reliability during realization of the project is extremely important to us as well as to the echion AG team. For this reason, our cooperation was absolutely trustworthy from the beginning and resulted in an amazing symbiosis. We are looking forward to future joint ventures!”

Robert Schechinger, CEO, Ladenbau Balzer Gersthofen

Logo Ladenbau Balzer

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