With Kongress am Park, Augsburg is home to one of the key venues for congresses, conferences, and events in Southern Germany. To make a visible statement of modernity and hospitality, the existing analogue banner solution at the main entrance has been replaced by a large-scale LED display.
Visibility that makes an impact
Installed directly above the main entrance, the approximately 7.5-metre-wide LED display replaces the former analogue banner solution and draws attention to upcoming events from the street.
Events, congresses, and service information can now be displayed at the push of a button, adjusted at short notice, and managed in a targeted way — without printing costs, long lead times, or logistical effort.
For Kongress am Park, this means significantly greater flexibility in daily operations and a noticeably more professional external appearance. At the same time, the simple and far-reaching communication of events strengthens its competitive position.
Customised hardware for a unique environment
The LED solution is designed for permanent outdoor use:
High brightness ensures excellent visibility, while the robust construction guarantees reliable operation in a wide range of weather conditions.
Particular attention was paid to integration into the existing architecture. In close coordination with heritage conservation authorities and the architectural firm, the installation was designed to blend harmoniously into the distinctive façade while preserving the building’s unique character.
Tailored content for a consistent visual experience
Following a joint workshop, the echion design team developed a content package specifically aligned with the brand, use case, and spatial environment:
- customised templates for recurring content
- individual video animations for events and brand communication
- a clear content structure for future screen management
The result is a content package that enables simple and flexible content management while ensuring a clear and consistent presentation across all content.
Customers voice
“With the new LED solution at the main entrance, we are making a visible statement of modernity and hospitality. Our event organisers can now promote their events much faster, more flexibly, and in a more contemporary way — without delivery processes or long lead times. With echion AG, we had a strong regional partner at our side who supported us throughout the entire project: from planning and installation to creative content that reflects our style and even our unique interior. We are already looking forward to implementing further projects together in the indoor areas.”
Götz Beck
Director of Tourism
Regio Augsburg Tourismus GmbH