BKW (formerly Berner Kraftwerke) is an energy and infrastructure company based in Bern, Switzerland. It stands for a sustainable energy future, innovative building and infrastructure solutions, and modern corporate communication. To transform the existing digital signage landscape into a unified, centrally managed system, a new content management system was implemented.
A Central System for Legacy Structures Across Switzerland
At the headquarters in Bern as well as at sites across Switzerland, a technically diverse digital signage environment was already in place, consisting of various displays and installations. The goal of the project with echion Communication (Switzerland) AG was to integrate all existing screens and LED installations into a standardized system that can be centrally controlled.
By using new plug-and-play media players in the form of compact sticks, the existing, complex LED installations and additional screens were seamlessly integrated into the new system—without the need for extensive structural modifications. In the future, 15 installations across various locations in Switzerland will be centrally and flexibly managed from the corporate newsroom.
The cloud-based infrastructure enables:
- Central administration of all screens
- Multi-client capability for different locations
- High system availability
- Scalability for future expansion
- Secure data processing
This creates a stable, flexible, and future-proof foundation for digital corporate communication.
Rethinking Existing Installations
All previously separate communication touchpoints were seamlessly integrated into the new system:
At the headquarters in Bern, a large-format big screen in the reception area serves as a central stage for corporate news, campaigns, and brand content.
A freestanding, four-sided outdoor LED cube at the main entrance in Bern enables high-impact communication of strategic content, key figures, and event information.
A long-format LED ribbon with an integrated stock market template processes data in real time and incorporates up-to-date financial figures directly into the visual communication.
The setup is complemented by twelve additional screens of various sizes in the reception areas of different branches across Switzerland, all of which are also integrated into the central system.
Standardized Templates and Independent Content Creation
To ensure efficient content creation, six templates were developed, enabling easy and brand-compliant content management—for example for welcome messages, news, and corporate communication.
Additional templates can be created independently by BKW, ensuring long-term flexibility and autonomy.
Customers Voice
“With echion, we have found a professional partner who helped us establish a new foundation for our digital signage in a short period of time. The system offers flexible and scalable options to manage content from our corporate newsroom and make it accessible to our employees at the headquarters in Bern as well as at external locations across the entire DACH region.”
Michael Blum
Senior Communication Manager
Newsroom & Channel‑Manager Group Communications