LED-projects

Königliche Porzellan Manufaktur (KPM)

Since September 2021, the pavilion of the building complex on Kurfürstendamm, built in 1955/1956, has been the home of three traditional Berlin companies, acting under the same (stylish) roof. Berlin´s oldest chocolate manufacturer Sawade and the Königliche Porzellan Manufaktur (KPM) share the porch of the building and the best coffee from EINSTEIN KAFFEE is served on the right wing on the pavilion.

The prominent location, which was previously used by the star hairdresser Udo Walz as a salon, offers ideal conditions to stage high quality, handmade indulgence, and pure luxury in a perfect manner.

The special architecture of the building and the unique wall pieces made of porcelain flour, chalk and glue from the manufactory Welter are just one part of the special highlights in the new store.

Installation

To complement the high-quality equipment, we installed an indoor LED wall directly in the shop window of the pavilion on Kurfürstendamm. The installation serves as an additional eye-catcher in the building`s shop window and attracts attention until late at night through its matching brand-content.

The 5.31 sqm LED wall was installed on the back wall of a shelf to save space and its front is used to present the products. The cooperation with the shopfitter Fischerplan commissioned by KPM went hand in hand. The result is a hardware solution perfectly integrated into the shopfitting, which has been specifically adjusted to the special lighting conditions of the urban environment.

Content

The Motion Graphics department of echion AG created content from image and film material supplied by customers, which has been optimized for the special playout properties of the LED wall.

Hardware

• LED Videodisplay ShineIN 2.6
LED Type Nationstar Copperwire 2121
Area: 5.31 sqm

• Echion Videoplayer

Customer Review

„From the start of the project to the final implementation – the highest level of professionalism with exclusive results.“

Alexander Feyerabend, KPM Berlin

Copenhagen Studios

The shoe brand Copenhagen Studios chose one of the most popular shopping streets in the center of Hamburg for their new flagship store. On an area of 40 square meters, the new premises on the Großen Bleiche offer the best conditions for an eye-catching presentation of the goods.

Installation

The shopfitting reminds of an art gallery: Thanks to the mono-color effect in white, the wall, floor, and ceiling merge into one entity to bring the products even more to the focus. The clean look is broken up by the trendy pieces of furniture and a screen that is 6 meters high, which makes the brand come alive with current video content. A projector that transmits the Copenhagen logo on the wall completes the brand-feeling in the store.

The store concept was implemented by the Copenhagen Studios together with their long-term partner Jörg Fischer from Fischerplan Berlin. Thanks to the excellent cooperation, the LED installation of echion AG integrated seamlessly into the shopfitting and thus contributes perfectly to the overall modern picture. The LED wall as installed directly on a partition wall and does not require a mount at all.

Content

The image and video material is booked by Copenhagen Studios independently and completely flexibly via an inhouse platform, the echion Manager. By this, the right content can be played out any time: for the brand itself, campaigns, the presentation of new products, etc.

Hardware

LED Videodisplay ShineIN 2.6
LED Type Nationstar Copperwire 2121
Area: 6.49 sqm
Luminosity: 4,000 cd/m2

• Projector Panasonic PT-VMZ51SEJ
3LCD-Projector with laser technology
WUXGA (1,920 x 1,200) resolution
5,200 lumens brightness & 3,000,000:1 dynamic contrast
Integrated 10W speaker

• Echion Videoplayer

Partner Review

„With echion AG, we have found a partner with whom we can equip shopfitting projects for our customers with high-quality technical solutions. From the appropriate design of the LED hardware to the control of the entire installation, everything is in one hand. This has significantly simplified the handling of projects for us. After these first good experiences we are looking forward to further joint projects.”

Jörg Fischer – Geschäftsführer, FISCHERPLAN

Fischerplan-logo grau

Instore concept Wohn Schick

Initial Situation

The extensive conversion of the Wohn Schick headquarters in Haigerloch-Owingen, on more than 3.000 square meters, marks the beginning of an omnichannel shopping experience for customers of the future. echion AG was able to participate in the new concept of Wohn Schick, concentrating on the audio sound reinforcement – premium sound and digital signage with separate screens and video walls. In addition, in-store radio has been repositioned in stores to present customers with a coordinated mix of advertising, entertainment, and information.

Project description

Since December 2021, echion Corporate Communication AG has been equipping the furniture stores Wohn Schick and K-Markt with the entire range of in-store media. This includes the implementation of in-store radio with royalty-free music and editorial contributions such as spots and infotainment. Another profitable aspect involves digital signage touchpoints with high-quality video animations on various video walls. The solutions provided by echion perfectly supported and complemented the brands Wohn Schick, K-Markt and the new customer journey.

Music Formats

When designing the individual music format, the primary focus was the Wohn Schick brand and the new brand image during the relaunch. Among other things, suitable adjectives and emotions were determined for slogans such as “a piece of design” and then translated into music styles.

As part of the comprehensive target group analysis, the visitors of Wohn Schick could be divided into three main groups. Adapted to the target groups, three broadcast clocks were created, whose music styles are precisely adapted to the respective visitors during the day and their interests.  

The target group which visits Wohn Schick mainly in the morning and attaches importance to sustainability, quality and craftmanship, is treated with a musical mix of lounge, jazz, and classics. In the further course of the day, the target group of families, who value comfort and a home feeling, are addressed by a mixture of RnB Soul, Singer-Songwriter, and classical sounds. The younger, working target group usually visits Wohn Schick in the evening and selects furnishings mainly according to their design and variety. This target group is musically addressed by the genres RnB Soul and Softhouse in combination with Lounge and classics.

The target group of K-Markt was also analyzed separately and translated into a musical direction with two broadcast clocks, tailored to the visitor groups in the morning and afternoon.

Hardware

 

Hardware Audio Wohn Schick Owingen:

  • 1 Giada audio player
  • 64 Bose speakers
  • 4 Ecler amplifiers
  • 1 Ecler audio matrix

  Hardware Video Wohn Schick Owingen:

  • 17 Giada video players
  • 12 Philipps video wall monitors
  • 21 Peerless PopUp mounts
  • 10 Philipps LCD monitors
  • 1 GSM Werbetechnik special mount
  • 10 Apple TV boxes

  Hardware Audio + Video M-Markt Owingen:

  • 1 Giada audio player
  • 1 Philipps LCD monitor
  • 1 Peerless PopUp mount
  • 1 Giada video player

  Hardware Audio + Video Wohn Schick Rottweil

  • 1 Giada audio player
  • 1 Philipps LCD monitor
  • 1 Peerless PopUp mount
  • 1 Giada video player

  Hardware Audio K-Markt Rottweil

  • 1 Giada audio player

Customer Review

“The echion AG proves to be s competent full-service provider during both the planning and the implementation. Since the start, which was their competent advice on the professional implementation in our stores, we felt and still feel well guided and looked after. A big thank you for the good cooperation. We are very much looking forward to next exciting projects with the echion AG.”

Judith Schick Pieper, CEO Wohn Schick

Instore concept Zwilling

Initial Situation

As part of the redesign of the flagship store in Solingen, Germany, Zwilling has set itself the goal of increasing their customer experience in the shop. Shopping for exclusive houseware has become an exhilarating experience for all Zwilling customers through the integration of premium sound and digital signage. To do so, Zwilling relied on echion´s many years of experience and know-how.

Project description

To support the different brands of Zwilling, Staub, Demeyere, Ballarini and Miyabi, a total of seven 55” portrait format displays were integrated into the shopfitting.

A 98” display behind the cash register completes the setup.

echion relies on the extensive and high-quality audio technology from NewTec for premium sound. The Wi-Fi speakers for the light rail fit perfectly into the concept of the store and provide prime sound on the area. 

Adapted formats give Zwilling a completely new flair through the introduction of individual digital signage solutions at different touchpoints.

The music program created especially for Zwilling ensures a noble atmosphere that meets both the high quality of Zwilling as well as the high demands of Zwilling customers.

The Sound of Zwilling

Shopping at Zwilling seems like a visit to a Michelin-starred restaurant – except that instead of lamb fillet and crème brulé, the high-quality products are in the focus and the quality is not only noticeable with the eyes, but also with the ears. Zwilling is a special and noble brand of a superior nature which is exactly how the brand should be presented musically. For this, we leave nothing to chance: a hand-picked menu of jazz and lounge, enriched with sophisticated pop and chilled beats reflect the taste of the customers and ensures an exclusive shopping experience.

Instore Solutions for Car Dealer Reisacher

initial situation

In 2020, the Reisacher Group opened its large BMW brand world dealership for BMW, BMW i, BMW M, MINI, ALPINA and BMW Motorcycles in Augsburg. Covering an area of 36,000 square meters, the dealership sets standards in the areas of customer orientation, digitalization and sustainability. As service provider, echion AG was responsible for the equipment set up with premium audio and LED.

the Projekt

The optical highlight of the digital signage installation is the 55 m² LED wall on the outer facade facing the main street. It was complemented by LED bands connected to a digital wayfinding system customized for Reisacher, which guides customers to the right place on the premises as soon as they enter the premises. Inside, an 18.1 m² L-shaped LED display and an 8 m² double-sided LED become an attention-grabbing eye-catcher.

Premium Sound for the show rooms

The echion music editorial team developed an exclusive in-store sound program for the BMW showroom as well as for the MINI and BMW Motorcycles areas. The special challenge for the hardware equipment was to separate the seamlessly merging sales areas acoustically and precisely from each other and also to be able to guarantee interference-free consultation from every point of the salesroom. In order not to compromise the modern, minimalist visual design of the car dealership with visible cable runs, wireless loudspeakers were selected that could be seamlessly integrated into the existing lighting concept.

Hardware LED

  • LED exterior façade – 55.9 sqm².
  • Brightness: 8.000 cd/qm² -Pixel distance 10 mm
  • LED wall – 7.4 sqm
  • brightness: 6.000 cd/sqm² -pixel distance 3,9 mm
  • LED Service Garage – 17.9 sqm²
  • LED vestibule – BMW 4.7 sqm²
  • LED wind trap – mini 4.7 sqm²
  • Brightness: 6,000 cd/sqm² – Pixel pitch 3.9 mm
  • LED display – mini L-shape 18.1 sqm²
  • Brightness: 1.000 cd/qm² – Pixel pitch 2,5 mm
  • LED display double-sided – motorcycle 8.2 sqm²
  • brightness: 1.000 cd/qm² – pixel pitch 2,0 mm

Hardware Audio

  • 54 wireless speakers Audio Pro Business SP-1 & SP-3
  • 7 wireless subwoofers SUB-1 & Sub-3
  • 5 TX-1 wireless transmitters,
  • 5 VOL-1 volume controls

This is what our customers think:

Our projects with echion were supported with quick communication channels and competent handling. During our joint cooperation, we especially appreciated the very personal, yet professional support and the competent project management.

Supplier of Augsburger Panther’s

Initial Situation

The cooperation between the PENNY DEL club and the Augsburg-based media company started in the 2019/20 season with the outfitting of the “Panther Club” of the VIP lounge in the home Curt-Frenzel Stadium. In the coming years, this partnership is to be further expanded.

Project description

Since January 2020, the VIP lounge’s “Pantherclub” has featured two professional LED steles and a large-format LED wall. On them, player portraits, game-day-specific content and highlights from the Panthers’ last game are shown. In addition, visitors and guests in the VIP area of the ice hockey club receive digital information on catering offers. Both the technical equipment and the entire production and control of the daily updated digital signage content is provided by echion AG.

Video Wall Logoanimation

Software

This support is supplemented by the new “echion Dynamics” software, which is being developed jointly with the Augsburg Panthers. The online tool creates daily updated video animation at the push of a button, which will be used in perspective in the social media of the PENNY DEL club.

Support from echion includes the following services:

  • Monitoring and securing of system functionality
  • Central function monitoring and maintenance of the software „echion Dynamics“
  • IP-based data transfer via DSL or existing network
  • Installation of software updates
  • Technical support / 24/7 telephone hotline

Customer Review

The equipment of our Panther Club with the new hardware, the production of the required content and the reliable control of the entire operation was perfectly implemented for us by echion AG. With echion Dynamics, we will also be able to offer our fans real and up-to-date added value in the future. We are very pleased to have found a partner in echion AG who shares our ambition for top performance and supports us in offering our visitors and fans not only top ice hockey but also a first-class media experience.

Leo Conti
authorized signatory and marketing manager of the Augsburg Panthers.

Instore Radio Gerry Weber

Initial Situation

With its new orientation under the motto “I Am Gerry – We Are Gerry”, Gerry Weber is deliberately targeting the modern woman over 50. The aim is: to establish an even stronger relationship with female customers and to focus on the beautiful moments in life. Based on this, we developed two individual music formats that make brand values audible at the POS as well. One of the formats is tailored exclusively to the German-speaking market, while a second format was customized for use in its international stores.

Project description

The current Gerry Weber sound is familiar, high-quality and, above all, emotional. The motto: The music of my life. Every music track has an emotional connection to its customers and remind them of the special moments in their lives. Stylish classics from all decades mixed with current rhythmic pop create an atmosphere that invites you to reminisce in the here and now. And because every generation had “its” personal, very special hits, we make sure that every customer feels comfortable with the sound of “her” hits. For example: While in the morning the Beatles or Beach Boys exude a touch of 60s feeling, in the late afternoon the soulful songs of Adele and Ed Sheeran are more captivating. Selective highlights from the areas of jazz or chanson bring the whole thing into a high-quality framework. This creates an overall sound that female customers can trust and identify with.

Support from echion includes the following services:

  • Maintenance and updating of the music track pool
  • Store-specific booking of audio commercials in all locations with individual content planning
  • Monitoring and securing of system functionality
  • Monitoring and securing of system functionality
  • IP-based data transfer via DSL or existing network
  • Installation of software updates
  • Technical support / 24/7 telephone hotline

Instore Audio Program Takko Fashion

Initial Situation

The fashion retailer from Telgte operates in over 1,900 stores in 17 different countries. These require a music program in line with the target group. The goal: professionalization, standardization and optimization of the auditory customer approach at the POS. In addition, audio spots are provided on a regular basis for most of the country subsidiaries to advertise promotions and offers.

Project description

Based on Takko Fashion’s target group and brand profile, two individual music formats have been developed to support the textile discounter’s retail brand and to optimally its target groups. The first format is exclusively compiled for the German-speaking region, while the second format has been optimized the international stores. Popular titles from various pop genres form the foundation of the music programs, which are then supplemented by selected pieces of music from the dance and rock sectors.

Audio Content Production

Together with the echion subsidiary, DIE KLANGMACHER, native speakers from 13 different countries were brought together and a production process was developed from text creation to booking. The goal: perfectly optimized and seamless multi-channel communication, between the central Takko Fashion Marketing, the respective country subsidiaries and echion. Due to a good foundation of trust and collaboration minimal coordination is required.

“Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.” Takko Fashion

Content

Since the echion in-store audio program can be played without additional hardware, an individual software solution was developed in cooperation with the customer, which is installed on the customer’s cash register system.

Support from echion includes the following services:

  • Maintenance and updating of the music track pool
  • Store-specific booking of audio commercials in all locations with individual content planning
  • Monitoring and securing of system functionality
  • Central function monitoring and maintenance of the software
  • IP-based data transfer via DSL or existing network
  • Installation of software updates
  • Technical support / 24/7 telephone hotline

Customer Review

Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.

Digitale Menu Boards IKEA

initial situation

IKEA’s wish was to fit out all their home furnishing stores in Germany with digital signage poster boards providing information on the subject of food/restaurant. By digitising the menu boards, the aim was to enable both the IKEA head office and the individual stores to quickly and flexibly create and exchange standardised, visually appealing offers. The idea was for customers to be able see up-to-the-minute offers at a glance and be made aware of mealtime-specific menus (breakfast, lunch, afternoon tea/coffee, dinner) by special highlights.

 

Projektbeschreibung

As a full-service provider, echion AG offers an overall concept consisting of hardware, software, content production and management, installation and support

Hardware

The hardware used comprises digital signage poster boards of various sizes in portrait or landscape orientation plus one or two digital signage screens. The placement points for the displays are the entrance foyer, the furniture showroom and the restaurant lobby area.

The video playback hardware is a deployment-optimised Windows-based system designed for professional digital signage applications. The software and client content allocation platform is produced by echion.

Contentproduktion und Contentmanagement

Based on IKEA’s requirements and specifications echion produces various templates for presenting both food and retail-related content. The templates use a visually uniform and contemporary design as expected by consumers in modern retail spaces.

For content control, an individual content allocation platform (content management system) was designed and developed specifically for IKEA. That gives the IKEA head office the ability to centrally control the content for the individual stores. It also gives the stores flexibility – by virtue of the option of removing or swapping offers and creating their own individual daily offers based on a template.

The support provided by echion comprises the following services:

  • Daily control and monitoring of the functional capacity of the system and the content allocation platform for the home furnishing stores
  • Central control and maintenance of hardware and software
  • Remote maintenance of the systems
  • IP-based data communication via DSL or existing network
  • Branch-specific content allocation for all sites, individual content planning
  • Installation of software updates
  • Technical support / 24/7 phone hotline

 

 

Resümee

echion AG has been working with IKEA in Germany in the area of digital in-store communication since 2009 and is familiar with all the necessary processes, the centralised structure and decentralised control by the individual home furnishing stores.

As part of the “Instore Audio” project, echion AG controls daily playlists for each individual store in Germany, designs and produces content (promotion spots) on request and in consultation with the head office in Hofheim, and enters them into the individual program nationwide.

In addition, echion AG is in constant communication with all home furnishing stores (LMS and building services) to co-ordinate local content and/or local requirements and adjustments.

LED Bedroom 2020 IKEA

Initial Situation

With its “Bedroom 2020“ concept IKEA intends to make the bedroom department more eventful and accessible to its customers. Good sleep is important for your health. The choice of the right bed plays and important role here. With the decision for the LED-Video displays and the remarkable appearance, IKEA clearly directs the focus to an absolute welcoming atmosphere and at the same time emphasizes the substantiated expertise in the field of healthy sleeping.

Project description

In line with remodeling of the bedroom departments in 43 IKEA stores in Germany one LED-Video display each is installed at a preferred position in this department. In cooperation with our longtime supplier Samsung we worked out the optimum solution for the presentation of the bed assortment for IKEA. Alternatively, two different versions can be applied: 20 cabinets with a total size of 5.18 m² or 24 cabinets with a total size of 6.22 m². In the top range, the LED-Video displays reach a luminance of 2000 cd/m². Both versions are equipped with a high-resolution pixel pitch of 2.5 mm. The contents are developed in cooperation with IKEA and then created by the echion motion graphic’s department. In the future contents varying by season will offer maximum entertainment.

Summary

The possibilities of applying LED in open space areas in the retail branch are enormous and the effects of their message are especially high, efficient and modern. With brilliant pictures and a large presentation, one can place high-class and targeted advertising messages.