Archives: Referenzen

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Column Screens and LED Bands at the Papenbreer Luxury Fashion House in Dresden

Photo/Copyright: neo3 

With its new luxury fashion house in Dresden, Papenbreer has expanded its family business with an additional premium location. Across approximately 1,800 square meters, Katrin and Sebastian Papenbreer present around 100 luxury and premium brands – embedded in an architectural concept defined by exposed structural elements, elegant velour and light-filled walkways. 

Together with Papenbreer, we implemented a digital signage concept that brings together brand presentation, wayfinding and architectural accents into one cohesive overall experience.

Digital Highlights along the Customer Journey​

Three 37-inch stretch screens on the ground and upper floors provide targeted visual impulses throughout the space, guiding customers on their journey through the store. Their slim format makes them the ideal solution for the columns in the exhibition area – seamlessly integrated and visually impactful.

Säulenscreen Papenbreer
LED-Banden Papenbreer Dresden
Photo & Copyright: neo3

The concept is complemented by two large-format LED panels in the accessories areas on both floors. With widths of 6.5 and 7 meters respectively, the LED surfaces follow the horizontal lines of the interior architecture, enhancing the modern and elegant spatial atmosphere.

Content that reflects the brand​

In a joint workshop, we worked closely with the Papenbreer team to define the visual communication strategy for the new digital signage and LED installations. The focus was on brand positioning, target audience and the distinctive architecture of the building.

Based on this foundation, our motion graphics team developed a customized video starter package featuring flexible templates and striking animations. The content underlines the premium character of the fashion house while leaving room for seasonal campaigns and changing brand worlds.

While the column screens display wayfinding elements, mood visuals and fashion content, the LED panels highlight selected labels and concise statements. In this way, digital content enhances the product presentation without overpowering it.

Hardware

  • 3 Samsung Stretch Screens (37”)
  • 1 LED video display (1.69 m²)
  • 1 LED video display (1.81 m²)
  • 5 echion media players
  • 2 LED controllers including control PC

Customers voice

“Our individual requirements were addressed at all times, and we felt thoroughly understood and supported throughout every phase of the project. The team took great care in discussing our needs in detail and developing suitable solutions. We would especially like to highlight the reliable support whenever questions or challenges arose.”

Theres Rosenkranz
Executive Assistant to the CEO
Papenbreer Haus Service GmbH

International digital signage solution for Läderach

 

Läderach is known worldwide for high-quality Swiss chocolate, artisanal quality, and a premium brand experience. This brand promise should also be consistently and modernly experienced at the point of sale internationally. Against this backdrop, a global digital signage solution was gradually introduced to display content flexibly, in line with the brand, and across locations.

Brand presentation in stores and shop windows

Läderach relies on our expertise to implement an international digital signage setup with up to 700 screens at up to 380 locations worldwide. The focus is on two predominantly used installation concepts, which are supplemented by local special solutions:

In the stores

a 55-inch Brandwall screen is used, which is integrated into the existing store design. Above the sales counter, it serves as a central eye-catcher in the store. The screen acts both as an information display and a visual brand element, supporting consistent brand communication directly at the point of sale.

In the shop window

a 65-inch shopping window stele in portrait format is used. It is aimed specifically at passersby outside the store, attracting attention and arousing interest in the store. This stele displays content that is also used on Läderach’s social media channels. 

This creates a high level of recognition across various communication channels and a consistent brand experience throughout the entire customer journey – from the initial digital contact to the brick-and-mortar store.

Central project management with international scalability

As the partner responsible for the project, we take on the overall management of the project. In addition to conceptual planning and project management, this also includes technical implementation, including software, hardware, and international coordination.

Centralized project management creates clear structures and at the same time enables a high degree of scalability across country and market boundaries. The different requirements of global markets and branch concepts are specifically taken into account.

Clear processes and independent content management

For Läderach, the project has resulted in defined processes and reliable implementation across all locations. The software used enables independent and simple content management. Content can be flexibly controlled, quickly adapted, and played out globally. This ensures a consistent premium brand experience across all locations.

Hardware per location

  • At least one screen including mount (55 inches) – Philips
  • At least one stele (65 inches) – Philips
  • Navori Stix plus associated media player

Customers voice

„Working with echion AG is very professional, fast, personal, and solution-oriented. Within just a few months of the project launch, we were able to install more than 60 screens and media players in over 10 countries worldwide.“

Thomas Bergmann,
Digital Transformation Manager Retail

Premium Sound for Zeller’s Quartier and Restaurant Cervus in Königsbrunn

The historic Hotel Zeller has been shaping the town of Königsbrunn near Augsburg since 1919. With its transformation into Zeller’s Quartier and the opening of the new Restaurant Cervus, the property entered a new era in 2025.
In line with the refreshed visual identity, the audio concept was reimagined as well. A custom sound solution now ensures that the unique atmosphere of the venue can be experienced consistently throughout all areas.

Tailor-Made Audio for Hotel & Gastronomy

For Zeller’s Quartier and Restaurant Cervus, we developed a multi-zone audio solution covering six different areas. The key objective was a balanced, pleasant sound experience, regardless of room size, ceiling height or building materials.

High-quality premium hardware from AUDAC was selected and precisely matched to the architectural requirements:

  • In-ceiling speakers for the lobby and central areas
  • Surface-mounted speakers for rooms without installation options
  • Pendant speakers for high ceilings
  • Weather-resistant outdoor speakers for the restaurant veranda

Our team handled planning, installation and fine-tuning, ensuring seamless acoustic transitions between all zones. The result is a consistently high-quality soundscape that integrates harmoniously with the property’s new design.

Flexible Technology for Events

To ensure the venue is well equipped for future events, the system was enhanced with practical additional features:
  • A DJ input for easy integration of external audio sources
  • A microphone connection at the bar for announcements and presentations
Both features are fully integrated into the overall system and can be used quickly and effortlessly, making them ideal for flexible event formats.

Easy Control and Reliable Music Supply

All zones can be conveniently controlled via an app. The team can independently adjust volume levels and settings at the touch of a button, without any technical expertise.

In addition, the installed echion player provides a licence-free music programme that matches the new concept stylistically and ensures legally compliant music usage.

Customers voice - Hotel

“For the new direction of our property, it was important to us that the modern design is also reflected acoustically. With echion AG, we found a regional partner who understood our requirements and translated them into a coherent solution. We are particularly impressed by the even sound distribution. No matter where you are, the audio experience is balanced and of high quality.”

Maria Schuler
Director of Operations

Customers voice – Restaurant

“For the high-end furnishings and distinctive ceiling design of Restaurant Cervus, we were looking for an audio solution that blends seamlessly into the special atmosphere. The new system delivers a refined visual appearance and a harmonious sound that perfectly complements our guests’ experience. At the same time, the technology can be adjusted quickly and flexibly for events. A solution that convinces visually, performs technically and noticeably simplifies our day-to-day operations.”

Maximilian Dreisbach
F&B Manager

Digital Communication at CamboMare Kempten

CamboMare in Kempten is a paradise for visitors of all ages. The diverse bathing area, the award-winning and unique sauna village, the spacious outdoor pool, and a wide range of massage services offer both variety and relaxation.

With the construction of its new, modern self-service restaurant, CamboMare has added another highlight to its experience. The interplay of experience, service, and design is perfectly complemented by modern digital signage solutions at numerous touchpoints.

Inspiring Digital Signage Solutions Along the Guest Journey

Following an in-depth analysis, a customized digital signage concept was developed for CamboMare—complete with tailored control solutions for a variety of touchpoints:

  • Pool / Pre-Restaurant Area:
    In the central area of the swimming complex, two stretch screens in portrait format serve as an essential source of information for visitors. Positioned directly on a column, they accompany guests with information about offers, promotions, and services—clearly visible to everyone passing through the area or heading toward the new restaurant.

  • Restaurant – Menu Board:
    Above the ordering counter in the newly redesigned poolside restaurant, a three-part video wall (3× Samsung VH55R-R) provides clarity and structure. Menus, daily specials, and promotions are presented in a large, modern, and well-organized format. This digital solution allows for quick updates and makes the ordering process even more convenient for guests. It looks modern, appealing, and blends seamlessly with the new look & feel of the self-service restaurant.
  • Restaurant – Food Pickup Area:
    Two screens in the dining areas display the current numbers of orders being prepared or ready for pickup. Connected directly to the POS system and the self-service terminals, the information appears in real time—ensuring transparency and streamlining workflows for the staff. This solution was implemented in close cooperation with the existing POS provider.

 

Engaging Content

In a collaborative workshop, an extensive content package was developed for the digital signage displays. Together with the CamboMare team, we created content tailored to the various touchpoints—perfectly matched to the new restaurant and the existing visual identity of the facility. Our motion graphics department brought these concepts to life visually, ensuring consistent communication along the entire guest journey.

Customized Control and Simple Management

The content is reliably delivered to the screens via echion video players. Thanks to the content management system used by echion, all content can be managed easily and centrally—a noticeable relief for staff on-site. In addition, echion’s remote support ensures a secure and stable operation.

A special feature: the food-pickup screens in the restaurant are directly connected to the POS provider via a broadcast system. This ensures that information reaches the screens without any detours.

Hardware

  • 7 Samsung screens including mounts (32–55 inches)
  • echion video player
Logo Cambo Mare

Customers Voice

“We chose to work with echion AG because from the very first moment, we experienced them as professional, solution-oriented, and highly competent partners. Through on-site visits and many detailed questions, echion made every effort to fully understand our needs and get to know our company in order to achieve the best possible results for us and our guests in the area of digital signage. The centralized control of content and the easy, intuitive operation of the software make daily work very pleasant and simple. We are very happy with our decision to partner with echion AG. Working together has been a real pleasure!”

Daniela Pletzer
Head of Administration
Deputy Operations Manager

Digital signage & premium sound for the Schwaba Group

The Schwaba Group relies on our media technology expertise for the new center “Audi Augsburg” and the “Schwaba Gebrauchtwagenzentrum” in Gersthofen. High-quality digital signage installations and premium audio technology create consistent brand experience – from the first impression to the last conversation.

Audi Augsburg - Digital signage with format

In the new center Audi Augsburg, great importance was attached to a modern, brand-appropriate appearance – also in the area of media technology. Professional displays attract visual attention at several touchpoints.

One highlight is the 98″ display in the waiting area of the showroom. It acts as a central visual element in a modern ambience.

The meeting rooms on the upper floor were also equipped with screens to support meetings and presentations.

The eye-catching installations are complemented by matching sound from premium soundbars.

Premium sound meets functionality

The visual presence is complemented by a coordinated audio concept. The installed loudspeakers with several zones in the customer area offer a discreet but effective acoustic background – perfectly matched to the premium claim of the Audi brand. Our audio specialists have developed a tailor-made sound concept that is not only technically but also emotionally convincing.

Installation and commissioning were carried out by our experienced AV technicians – efficiently, professionally and precisely tailored to the conditions on site.

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Bild 1

“Schwaba Gebrauchtwagenzentrum” - a concept with added value

The “Schwaba Gebrauchtwagenzentrum” in Gersthofen has also been digitally upgraded – with a combination of digital signage displays, high-quality audio technology and suitable infrastructure components. Our suitable music format accompanies customers through the car center and represents the brand values in the area.

 

The high-quality 65“ and 85” screens will be used in the waiting area and meeting room. The individually planned sound concept with premium loudspeakers ensures a pleasant acoustic atmosphere on site.

The combination of clear visual lines, high-quality sound, functional technology and a suitable music format makes the setup ideal for brand communication.

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Customers voice

“We wanted our new building to be not only functional, but also modern and of high quality in terms of its impact on our customers. The screens and sound solutions underline the modern ambience and really showcase our brand. In echion AG, we have found exactly the right partner for this. The implemented solutions not only look good, they also work smoothly in day-to-day operations.”

Michael Agsteiner, Managing Director Schwaba GmbH

Hardware

Audi Augsburg:

– 11 Samsung displays incl. brackets (65-98 inches)
– 9 Audac soundbars incl. brackets
– Speaker hardware with multiple zones in the customer area
– 1 rack cabinet

“Schwaba Gebrauchtwagenzentrum”:

– 2 Samsung displays incl. brackets (65 and 85 inches)
– 2 Audac soundbars incl. brackets
– Speaker hardware with multiple zones in the customer area
– 1 echion Player Audio
– 1 echion Player Digital Signage
– 1 rack cabinet

Digital communication for Titania Therme Neusäß

Titania Neusäß in the district of Augsburg has been a place for relaxation, fun, and adventure for many years. Awarded *****PREMIUM by the German Sauna Association (Deutscher Saunabund e.V.), Titania guarantees the highest standard of sauna culture.

Back in 2018, we equipped the thermal baths with a video wall in the entrance area, which was partially renovated in 2023. In 2024, the collaboration was successfully continued with the introduction of the digital infusion schedule. In 2025, the project was expanded to include additional screens and a creative content package.

Digital infusion schedule – service for guests and convenience for the team

Thanks to thermenplan.de, the daily infusion schedules will be displayed efficiently and in a time-saving manner in the future—in a modern design that also serves as an eye-catcher in the sauna area.

The infusion data is entered via a user-friendly, browser-based online tool that automatically creates the appropriate content in the correct format with the new data. Implemented in the individual Titania design, the recognition value is retained, while the echion video player ensures reliable playback.

For on-site employees, the new solution means considerable time savings in infusion management, while guests benefit from a modern and clear presentation.

Saunalandschaft aus Holz mit Bildschirm
Digital infusion schedule at the Titania Therme Neusäß

Communication at all touchpoints

In order to provide guests with even more targeted information and enrich their experience at the spa, the 2025 project was expanded to include additional digital touchpoints: In the foyer, a revamped video wall consisting of three 55″ screens welcomes guests with image content, event announcements, and the latest information. The screen at the beverage vending machine in the entrance area has been equipped with an echion player. Opening hours, prices, and club card offers are displayed—exactly where guests need and expect the information.

  • Visitors are also greeted on their way to the changing rooms: a newly installed 55″ screen bundles key information such as rules, offers, and important notices for spa guests.
  • In the sauna area, several new screens (both indoor and outdoor) provide orientation: from digital infusion schedules and sauna and bathing rules to event notices and wellness offers.

This creates consistent communication along the entire guest journey. From the first impression upon entering the spa to a relaxing sauna visit.

Content package – tailor-made content for every area

In addition, Titania Therme Neusäß relies on a comprehensive content package from our motion graphics team.

This includes, among other things:

  • Animations featuring the mascot on all screens
  • Advertising for the Gold and Silver Club cards
  • Sauna etiquette
  • Opening hours and prices
  • Templates for offers and events

Guests benefit from modern, consistent communication that harmoniously combines information and experience.

 

Hardware 

  • 1x video wall (3x Samsung 55″) including player & mounts
  • 1x Samsung OH55A-S Outdoor including player & mount
  • 1x Samsung QH43C including player & mount
  • 1x Samsung QH55C including player & mount
  • 3 additional echion players for controlling existing screens

Customers voice

“A few years ago, echion AG created an eye-catcher for our guests with a video wall in the entrance area, which gives them a first insight into our facility and what it has to offer. It was therefore only logical for us to also offer a digital spa map. This enabled us to provide sauna visitors with an appealing and informative overview of our extensive range of infusions. It is also very easy and comfortable to use and has convinced our sauna staff within a very short time. Positioned centrally in the sauna restaurant, it immediately catches the eye of our guests. Big praise to the echion team, whose professional support convinced us from the preparation of the offer to the implementation.”

Petra Voßiek, Deputy Operations Manager Titania Neusäß

Manor Fashion: Innovative LED installations for a modern shopping experience

Manor is the largest and best-known department store chain in Switzerland with around 59 stores and a product range that extends from fashion to cosmetics and household goods. For more than ten years, we have been a reliable partner to the traditional company Manor in the field of digital signage. As part of the “Manor Fashion” project, we implemented large-scale LED installations at the Basel and Lausanne locations in 2024 to optimize the brand experience in the fashion sector.

Digital signage solutions that inspire

In Basel and Lausanne, new, impressive LED solutions are setting new standards both visually and technically. The installations include a three-sided LED column on the first floor of the Basel store as well as several two-sided LED columns on the various floors of both stores. Transparent mesh LED surfaces provide the extra wow effect. These innovative elements will enable Manor to present its various brands and content in a digital, flexible and eye-catching way in future, thereby enriching the customer experience.

Everything from a single source

Manor relied on our all-round service for the project – from supplying the technical hardware such as the LED displays, controllers and players to on-site installation and digital signage software. The 117 x 300 cm mesh parts were installed during ongoing business operations, which was easy to implement thanks to our team’s many years of experience. 

We also support Manor in content production and take over the ongoing maintenance of the content management system. In this way, we ensure that the content is always presented in an up-to-date and appealing way, which enriches the shopping experience for customers in Switzerland in the long term.

A new fashion experience: Manor focuses on innovation and customer experience

Thanks to Manor’s new and innovative presence in Basel and Lausanne, discovering and shopping for fashion will be even more of a pleasure for customers in future. Our comprehensive solutions ensure that everything is perfectly coordinated, always up-to-date and functions smoothly.

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Hardware
Basel:

    • 1 three-sided LED column on the first floor

    • 6 two-sided LED columns on the first and second floors

    • 12 mesh LED surfaces with high transparency on OG1 and OG2

    • LED controller & player

Lausanne:

    • 2 double-sided LED columns on the upper floor 2

    • 12 mesh LED surfaces with high transparency in OG2 and OG3

    • LED controller & player

Software

    • Digital signage software
    • Content management system

Podcast production Who’s your Mentor

A network starts with the right connections – and this is exactly where our new podcast format “Who’s your Mentor” comes in. Together with “Talente für die Region”, we have created a platform that brings together companies in the region and students with companies. “Who’s your Mentor” offers exciting insights into companies in the Augsburg region, their career opportunities, values and visions.

Podcast Who´s your Mentor

The better companies and their leaders know each other, the more successfully they can learn from each other, exploit synergies and grow together. Who’s your Mentor offers exciting insights into the values, visions and success strategies of regional companies.

In informative discussions with host Max Becker, company decision-makers share their experiences and show how successful networks are created. The next generation is also considered: the podcast offers inspiration for students and young talents to get to know companies in the region and discover their own career opportunities – whether through internships, working student positions or as partner companies for final theses.

There are regualr podcasts:

✔Exclusive insights into regional companies

✔ Exciting conversations about values, goals & career opportunities

✔ Mentoring & career tips for the next generation

About „Talente für die Region“:

“Talente für die Region” is a network that brings together CEOs and decision-makers from companies in the region with other companies and also enables them to exchange ideas with up-and-coming young talent. Founded in 2015 by Christian Gebler in Augsburg, the network has continuously expanded and is now represented in several regions of Germany.

With the new podcast format Who’s your Mentor, “Talente für die Region” is expanding its offering: companies are given the opportunity to network more closely with each other, while young talents also gain valuable insights into regional companies and their career opportunities.

Who´s your mentor
Spotify
Podcast.de
RTL+
ListenNotes
Deezer

All-round support from echion AG:

“Talente für die Region” also benefits from our full-service podcast production services in the joint podcast project:

✔ Development of the podcast concept together with Talente für die Region
✔ Planning and setting up podcast topics and episodes
✔ Coordination with the company representatives and interview partners
✔ Production of the podcast episodes in the in-house studio
✔ Moderation by trained speakers from echion AG
✔ Individual sound design by Die Klangmacher GmbH
✔ Technical processing, mastering and editing
✔ Publication on all relevant podcast platforms
✔ Analysis of listener data and optimization

Customers voice

“A successful network thrives on exchange and the right contacts – that’s exactly what we wanted to create with this podcast. Together with echion AG, we were able to develop a high-quality podcast format that offers valuable insights into the corporate world of our region. From the conception and moderation to the technical implementation, echion AG provided us with expert support every step of the way. We look forward to many exciting podcast episodes!”

Christian Gebler, Talente für die Region

Luminosity at Stachus – Shop window screen for DECATHLON Munich

Photo: (c) Decathlon Germany

In Munich’s underground shopping center, the Stachus Passagen, DECATHLON has opened a store that uses innovative solutions to create a modern and unique shopping experience. An eye-catching LED display in the shop window complements the new store concept and attracts attention even before entering the store.

Maximum visibility thanks to angled LED display

A large LED display was integrated into the shop window to make the most of the high footfall at Stachus. A special highlight: the installation is angled at 90 degrees so that content is perfectly visible from two angles. This dynamic solution attracts attention and ensures an effective customer approach.

Targeted communication for DECATHLON

The LED display is not only a visual highlight, but also a strategic communication solution. It enables DECATHLON to present sports offers, promotions and events in a targeted manner. Thanks to the high image quality and flexible content design, current campaigns, new products or seasonal offers can be advertised in an eye-catching way at any time. With a display area of 5 m², a fine pixel pitch of 1.9 mm and a brightness of 800 cd/m², the LED display offers razor-sharp images – ideal for the conditions in the Stachus Passagen.

This turns the shop window into an active communication channel that strengthens the brand presence and influences the shopping experience as soon as you walk past.

Customers voice

“The impressive visibility from two directions draws attention to our shop window and increases interest in our store. This allows us to address our potential customers even more effectively and strengthen our brand presence on the busy Stachus.”

Nathalie Welle – Leader Digital Retail Solutions, Decathlon Germany

Digital communication solutions for Therme Erding

Therme Erding, the largest thermal spa in the world, offers a unique combination of fun pool, slide paradise and relaxation spa on over 430,000 m². Since its opening in 1999, Therme Erding has set itself the goal of providing exotic vacation days without long flights. This extraordinary experience is perfectly complemented by a modern digital signage concept and the digital infusion plan.

Innovative digital signage solutions and a customized infusion plan for Therme Erding

Digital signage solutions from echion AG have been enhancing the sauna area at Therme Erding since 2019, contributing to a unique guest experience. A 75-inch screen presents the daily infusion schedule in an eye-catching way. In addition, a 49-inch screen provides information about other relevant content in the sauna area.

In 2024, the existing information display was replaced by a new, modern screen and the digital infusion plan was given a design update. Another milestone is the integration of an additional 55-inch screen in the exclusive Royal Day Spa. This was installed prominently at the reception desk and combines the presentation of the wide range of wellness offers with the daily infusion schedule in the sauna area. The digital communication solution blends seamlessly into the luxurious ambience of the Royal Day Spa and creates an elegant and informative atmosphere.

The digital infusion plan was specially tailored to the requirements of Therme Erding and its target group. Thanks to the individually developed solution, employees can easily and efficiently manage the waterfall schedules online. The software automatically generates appealing content in the unmistakable design of Therme Erding, ensuring recognition value at all digital touchpoints. This intuitive and time-saving solution makes day-to-day work much easier for employees. At the same time, guests benefit from a clear, informative presentation that ensures no infusion is missed.

Customers voice

“We have been working with echion AG since 2019 and are still enthusiastic about the collaboration and the solutions that optimally complement communication with our guests. The digital infusion plan and the screens are not only eye-catching, but also practical – both for our guests and for our team. We are particularly pleased that we have taken another big step forward in 2024 with the new screen in the Royal Day Spa and the revised design of the infusion plan. The collaboration with echion is always uncomplicated and targeted and the results speak for themselves – we and our guests are delighted!”

Anna Gersten, Head of Digital Marketing, Therme Erding