Instore Audio Archive Page 2 of 2

Instore Solutions for Car Dealer Reisacher

initial situation

In 2020, the Reisacher Group opened its large BMW brand world dealership for BMW, BMW i, BMW M, MINI, ALPINA and BMW Motorcycles in Augsburg. Covering an area of 36,000 square meters, the dealership sets standards in the areas of customer orientation, digitalization and sustainability. As service provider, echion AG was responsible for the equipment set up with premium audio and LED.

the Projekt

The optical highlight of the digital signage installation is the 55 m² LED wall on the outer facade facing the main street. It was complemented by LED bands connected to a digital wayfinding system customized for Reisacher, which guides customers to the right place on the premises as soon as they enter the premises. Inside, an 18.1 m² L-shaped LED display and an 8 m² double-sided LED become an attention-grabbing eye-catcher.

Premium Sound for the show rooms

The echion music editorial team developed an exclusive in-store sound program for the BMW showroom as well as for the MINI and BMW Motorcycles areas. The special challenge for the hardware equipment was to separate the seamlessly merging sales areas acoustically and precisely from each other and also to be able to guarantee interference-free consultation from every point of the salesroom. In order not to compromise the modern, minimalist visual design of the car dealership with visible cable runs, wireless loudspeakers were selected that could be seamlessly integrated into the existing lighting concept.

Hardware LED

LED exterior façade – 55.9 sqm².
Brightness: 8.000 cd/qm² -Pixel distance 10 mm
LED wall – 7.4 sqm
brightness: 6.000 cd/sqm² -pixel distance 3,9 mm
LED Service Garage – 17.9 sqm²
LED vestibule – BMW 4.7 sqm²
LED wind trap – mini 4.7 sqm²
Brightness: 6,000 cd/sqm² – Pixel pitch 3.9 mm
LED display – mini L-shape 18.1 sqm²
Brightness: 1.000 cd/qm² – Pixel pitch 2,5 mm
LED display double-sided – motorcycle 8.2 sqm²
brightness: 1.000 cd/qm² – pixel pitch 2,0 mm

Hardware Audio

54 wireless speakers Audio Pro Business SP-1 & SP-3
7 wireless subwoofers SUB-1 & Sub-3
5 TX-1 wireless transmitters,
5 VOL-1 volume controls

This is what our customers think:

“Our projects with echion were supported with quick communication channels and competent handling. During our joint cooperation, we especially appreciated the very personal, yet professional support and the competent project management.”

Instore Radio Gerry Weber

Initial Situation

With its new orientation under the motto “I Am Gerry – We Are Gerry”, Gerry Weber is deliberately targeting the modern woman over 50. The aim is: to establish an even stronger relationship with female customers and to focus on the beautiful moments in life. Based on this, we developed two individual music formats that make brand values audible at the POS as well. One of the formats is tailored exclusively to the German-speaking market, while a second format was customized for use in its international stores.

Project description

The current Gerry Weber sound is familiar, high-quality and, above all, emotional. The motto: The music of my life. Every music track has an emotional connection to its customers and remind them of the special moments in their lives. Stylish classics from all decades mixed with current rhythmic pop create an atmosphere that invites you to reminisce in the here and now. And because every generation had “its” personal, very special hits, we make sure that every customer feels comfortable with the sound of “her” hits. For example: While in the morning the Beatles or Beach Boys exude a touch of 60s feeling, in the late afternoon the soulful songs of Adele and Ed Sheeran are more captivating. Selective highlights from the areas of jazz or chanson bring the whole thing into a high-quality framework. This creates an overall sound that female customers can trust and identify with.

Support from echion includes the following services:

Maintenance and updating of the music track pool
Store-specific booking of audio commercials in all locations with individual content planning
Monitoring and securing of system functionality
Monitoring and securing of system functionality
IP-based data transfer via DSL or existing network
Installation of software updates
Technical support / 24/7 telephone hotline

Instore Audio Program Takko Fashion

Initial Situation

The fashion retailer from Telgte operates in over 1,900 stores in 17 different countries. These require a music program in line with the target group. The goal: professionalization, standardization and optimization of the auditory customer approach at the POS. In addition, audio spots are provided on a regular basis for most of the country subsidiaries to advertise promotions and offers.

Project description

Based on Takko Fashion’s target group and brand profile, two individual music formats have been developed to support the textile discounter’s retail brand and to optimally its target groups. The first format is exclusively compiled for the German-speaking region, while the second format has been optimized the international stores. Popular titles from various pop genres form the foundation of the music programs, which are then supplemented by selected pieces of music from the dance and rock sectors.

Audio Content Production

Together with the echion subsidiary, DIE KLANGMACHER, native speakers from 13 different countries were brought together and a production process was developed from text creation to booking. The goal: perfectly optimized and seamless multi-channel communication, between the central Takko Fashion Marketing, the respective country subsidiaries and echion. Due to a good foundation of trust and collaboration minimal coordination is required.

“Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.” Takko Fashion

Content

Since the echion in-store audio program can be played without additional hardware, an individual software solution was developed in cooperation with the customer, which is installed on the customer’s cash register system.

Support from echion includes the following services:

Maintenance and updating of the music track pool
Store-specific booking of audio commercials in all locations with individual content planning
Monitoring and securing of system functionality
Central function monitoring and maintenance of the software
IP-based data transfer via DSL or existing network
Installation of software updates
Technical support / 24/7 telephone hotline

Customer Review

Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.