Scent Marketing
Scent is always. And everywhere. At home, in the countryside, in the car, at work, when shopping. In many cases, the scent is not left to chance, but actively controlled. This is not always the case for retail spaces in supermarkets, shops, car dealers or for hotels.
In the vast majority of cases, the scent experience is completely left to chance: have the shelves just been restocked with new products, is the takeaway next door cooking lunch, are your customers in a hurry today?
We cannot actively not listen or walk across the retail space with our eyes closed, and olfactory stimuli – perceiving scents in the air – cannot be blanked out either.
Actively manage your customers' scent experience:
With the professional echion scent marketing solutions for your POS and for a multi-sensorial shopping experience for your customers!
echion Scent Marketing Projects
We have the ideal scent system for your retail space, whether you are looking for a scent for a specific category or for the entire retail space.
And the scent composition should of course be as individual as your brand. We select the scents from a great number of professional and high-quality fragrances. Before we roll out the technology for the entire retail space, we carry out a test phase. There are many influencing factors:
Which external sources of smell are there, what are the air currents like, which would be the best possible intensity, etc.?
Of course we will continue to support you after the technical rollout:
We monitor the scent appliances, regularly service them and repair them if necessary. We provide everything from a single source, including refilling and cleaning the appliances!
SCENT MARKETING FACTS
73%
of customers are consciously aware of scents.
93%
of customers consider echion's choice of scents to be good or very good.
30
Humans have 30 million olfactory cells.
75%
of human emotions are influenced by olfactory stimuli.
