Success Story

Podcast Production for the Augsburg Panthers

1878 – the official Panther-Podcast

At the beginning of the 30th PENNY DEL season, the Augsburg Panthers, supported by echion AG, started a new digital project. The official Panther Podcast went online in September 2023. The podcast replaces the printed magazine “1878 Inside” and will bring the content to fans in a modern and digital way. This means fans have the opportunity to find out about their club at any time and from anywhere – not just in the stadium.

Professional Podcast Production in Augsburg

Max Becker, editor and speaker for echion AG, gives exciting insights into the world of ice hockey as host of the Augsburg Panther Podcast. Great guests, exciting interviews and news about the team will entertain Panther fans digitally from now on. Every second Wednesday of the month we will publish a new episode for the fans of the Augsburg ice hockey club.

We welcome the players, representatives and partners of the Augsburg Panthers and also well-known people from the German ice hockey world directly in our in-house recording studio in Augsburg. At least two guests are interviewed per episode using professional and state-of-the-art technology. A main guest and another guest from the “special team” complement each other on the topic of each current episode. The focus of the podcast is on the background, exciting stories and personal information from the everyday life of the team and its crew. 

The commercial breaks, the so-called power breaks, are also authentic and creative, as the brand messages of the advertising partners are sensibly incorporated into the respective episode.

In addition to the necessary editing and mastering, professional sound mixing after every recording provides for the best sound quality on all devices.

Unique Podcast Sound Design

How do the Augsburg Panthers sound? That’s exactly what we thought about at the beginning in collaboration with Klangmacher GmbH. Together we developed a unique music bed including the appropriate background noise that perfectly represents the ice hockey club. The podcast therefore has a distinctive sound and recognition value and is also a perfect extension of the Augsburg Panther’s corporate identity.

Full-Service including Publication

In addition to the conception, creation and podcast production, we also take care of publication on all important and common platforms. By analytically evaluating the statistics and listener data, we regularly draw conclusions about performance and can further optimize the podcast.

Customer Opinions:

echion AG has been an official supplier of the Augsburg Panthers since 2019. The ice hockey club from the region has already entrusted us with various LED installations, including content production and content control. With the podcast, another new format is now being added. Not only the fans are excited, but also the AEV itself:

Referenzen - Instore Lösungen für Partner Augsburger Panther

“The Panther podcast is very popular with our fans. Together with echion AG, we have created a format that has never existed before in German ice hockey with this quality. Podcasts can be listened to on almost any occasion, create a strong, personal connection with our fans and can convey topics that are important to us in a much deeper way than our website, print products or social media.”

Stefan Esch, Management Media & Communication, Augsburg Panthers

“Through the Panther podcast, we have managed to expand our portfolio with a high-quality advertising measure, which has been very well accepted by our partners. The combination of editorial content and advertising presence harmonizes perfectly and is unique in this way. This gives us a great reach across a broad audience.”

Christian Frisch, Marketing Manager, Augsburg Panthers

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