Kategorien: Instore Audio

Instore Radio Gerry Weber

Initial Situation

With its new orientation under the motto “I Am Gerry – We Are Gerry”, Gerry Weber is deliberately targeting the modern woman over 50. The aim is: to establish an even stronger relationship with female customers and to focus on the beautiful moments in life. Based on this, we developed two individual music formats that make brand values audible at the POS as well. One of the formats is tailored exclusively to the German-speaking market, while a second format was customized for use in its international stores.

Project description

The current Gerry Weber sound is familiar, high-quality and, above all, emotional. The motto: The music of my life. Every music track has an emotional connection to its customers and remind them of the special moments in their lives. Stylish classics from all decades mixed with current rhythmic pop create an atmosphere that invites you to reminisce in the here and now. And because every generation had “its” personal, very special hits, we make sure that every customer feels comfortable with the sound of “her” hits. For example: While in the morning the Beatles or Beach Boys exude a touch of 60s feeling, in the late afternoon the soulful songs of Adele and Ed Sheeran are more captivating. Selective highlights from the areas of jazz or chanson bring the whole thing into a high-quality framework. This creates an overall sound that female customers can trust and identify with.

Support from echion includes the following services:

  • Maintenance and updating of the music track pool
  • Store-specific booking of audio commercials in all locations with individual content planning
  • Monitoring and securing of system functionality
  • Monitoring and securing of system functionality
  • IP-based data transfer via DSL or existing network
  • Installation of software updates
  • Technical support / 24/7 telephone hotline

Instore Audio Program Takko Fashion

Initial Situation

The fashion retailer from Telgte operates in over 1,900 stores in 17 different countries. These require a music program in line with the target group. The goal: professionalization, standardization and optimization of the auditory customer approach at the POS. In addition, audio spots are provided on a regular basis for most of the country subsidiaries to advertise promotions and offers.

Project description

Based on Takko Fashion’s target group and brand profile, two individual music formats have been developed to support the textile discounter’s retail brand and to optimally its target groups. The first format is exclusively compiled for the German-speaking region, while the second format has been optimized the international stores. Popular titles from various pop genres form the foundation of the music programs, which are then supplemented by selected pieces of music from the dance and rock sectors.
echion - full-service professional for brand-true instore audio

Audio Content Production

Together with the echion subsidiary, DIE KLANGMACHER, native speakers from 13 different countries were brought together and a production process was developed from text creation to booking. The goal: perfectly optimized and seamless multi-channel communication, between the central Takko Fashion Marketing, the respective country subsidiaries and echion. Due to a good foundation of trust and collaboration minimal coordination is required.

“Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.” Takko Fashion

Content

Since the echion in-store audio program can be played without additional hardware, an individual software solution was developed in cooperation with the customer, which is installed on the customer’s cash register system.

Support from echion includes the following services:

  • Maintenance and updating of the music track pool
  • Store-specific booking of audio commercials in all locations with individual content planning
  • Monitoring and securing of system functionality
  • Central function monitoring and maintenance of the software
  • IP-based data transfer via DSL or existing network
  • Installation of software updates
  • Technical support / 24/7 telephone hotline
Referenzen - Instore Lösungen für Kunde TAKKO

Customer Review

Working with echion is very easy and uncomplicated – they are always reliable and treat us in a friendly manner. Our partners at Echion are always proactive and the coordination processes run smoothly. We are very satisfied with our partnership with echion.