Königliche Porzellan Manufaktur (KPM)
Since September 2021, the pavilion of the building complex on Kurfürstendamm, built in 1955/1956, has been the home of three traditional Berlin companies, acting under the same (stylish) roof. Berlin´s oldest chocolate manufacturer Sawade and the Königliche Porzellan Manufaktur (KPM) share the porch of the building and the best coffee from EINSTEIN KAFFEE is served on the right wing on the pavilion.
The prominent location, which was previously used by the star hairdresser Udo Walz as a salon, offers ideal conditions to stage high quality, handmade indulgence, and pure luxury in a perfect manner.
The special architecture of the building and the unique wall pieces made of porcelain flour, chalk and glue from the manufactory Welter are just one part of the special highlights in the new store.
Installation
To complement the high-quality equipment, we installed an indoor LED wall directly in the shop window of the pavilion on Kurfürstendamm. The installation serves as an additional eye-catcher in the building`s shop window and attracts attention until late at night through its matching brand-content.
The 5.31 sqm LED wall was installed on the back wall of a shelf to save space and its front is used to present the products. The cooperation with the shopfitter Fischerplan commissioned by KPM went hand in hand. The result is a hardware solution perfectly integrated into the shopfitting, which has been specifically adjusted to the special lighting conditions of the urban environment.
Content
The Motion Graphics department of echion AG created content from image and film material supplied by customers, which has been optimized for the special playout properties of the LED wall.
Hardware
• LED Videodisplay ShineIN 2.6
LED Type Nationstar Copperwire 2121
Area: 5.31 sqm
• Echion Videoplayer
Customer Review
„From the start of the project to the final implementation – the highest level of professionalism with exclusive results.“
Alexander Feyerabend, KPM Berlin
