Background music becomes foreground music!
echion Instore Audio is the audible part of your brand communication at the point of sale, perfectly adapted to your target group and brand definition. The core piece of a professional Instore Audio solution is an individually created music format.
With additional program components, such as spots and editorial contents, the music turns into a full radio program. Your audio program is continuously refined by our team as well as actively controlled and monitored on a daily basis. We guarantee a high-level program by constantly rearranging your playlist using the latest releases and considering seasonal adaptations.
We create your own playlist taking your brand, target group, communication purpose and store design into consideration. This means that the music is selected individually for your needs and contributes to an excellent shopping experience on your sales floor. Our expertise in music ranges from all genres of Pop music to Jazz, Lounge and Classic music.
This music is characterized by a high recognition factor, familiarity and topicality. Our portfolio goes far beyond chart-based formats to reflect your brand musically.
Our royalty-free music formats offer you a cost sensitive alternative to represent your brand. Our range spreads from pulsating beats for a fitness studio, relaxing easy-listening music for hotels or a varied playlist for a broad target group.
Together we develop your acoustical brand representation and corporate sound design, which we use as basis for your instore audio spots. Infotainment contents such as news and weather make your program even more attractive for customers and employees. You can rely on our editors’ experience, since they know exactly what your customers would like to hear.
Additionally, you can benefit from our experience in commercialization to refinance your program locally and nationally.
To ensure that your instore radio program is properly recognized on the sales floor we select the right hardware for your needs.
We accompany you every step along the way from purchase to technical support.
IN-STORE AUDIO FACTS
of customers consciously perceive the music that is playing in the store.
of customers state that the sound that is played in the shops enhances the shopping atmosphere and the shopping experience.
of employees think that echion's choice of music fits the brand and the target group.
of customers consider echion's choice of music to be good or very good.