Photo/Copyright: neo3
With its new luxury fashion house in Dresden, Papenbreer has expanded its family business with an additional premium location. Across approximately 1,800 square meters, Katrin and Sebastian Papenbreer present around 100 luxury and premium brands – embedded in an architectural concept defined by exposed structural elements, elegant velour and light-filled walkways.
Together with Papenbreer, we implemented a digital signage concept that brings together brand presentation, wayfinding and architectural accents into one cohesive overall experience.
Digital Highlights along the Customer Journey
Three 37-inch stretch screens on the ground and upper floors provide targeted visual impulses throughout the space, guiding customers on their journey through the store. Their slim format makes them the ideal solution for the columns in the exhibition area – seamlessly integrated and visually impactful.
The concept is complemented by two large-format LED panels in the accessories areas on both floors. With widths of 6.5 and 7 meters respectively, the LED surfaces follow the horizontal lines of the interior architecture, enhancing the modern and elegant spatial atmosphere.
Content that reflects the brand
In a joint workshop, we worked closely with the Papenbreer team to define the visual communication strategy for the new digital signage and LED installations. The focus was on brand positioning, target audience and the distinctive architecture of the building.
Based on this foundation, our motion graphics team developed a customized video starter package featuring flexible templates and striking animations. The content underlines the premium character of the fashion house while leaving room for seasonal campaigns and changing brand worlds.
While the column screens display wayfinding elements, mood visuals and fashion content, the LED panels highlight selected labels and concise statements. In this way, digital content enhances the product presentation without overpowering it.
Hardware
- 3 Samsung Stretch Screens (37”)
- 1 LED video display (1.69 m²)
- 1 LED video display (1.81 m²)
- 5 echion media players
- 2 LED controllers including control PC
Customers voice
“Our individual requirements were addressed at all times, and we felt thoroughly understood and supported throughout every phase of the project. The team took great care in discussing our needs in detail and developing suitable solutions. We would especially like to highlight the reliable support whenever questions or challenges arose.”
Theres Rosenkranz
Executive Assistant to the CEO
Papenbreer Haus Service GmbH