echion & MediaScreen win POPAI Digital Award 2011

'This prize from the nationally and internationally recognised POPAI (Point of Purchase Advertising International) association underlines, just as did the positive response from our clients at the recent EuroShop 2011, that our MonkeyBook captures the spirit of the times and of our customers', emphasised echion's CEO, Michael Kimmich.

What makes the MonkeyBook so special is that the multitouch system allows the user to interact completely intuitively with the content on display. The user can scroll virtually through pages, zoom in to content and link with catalogues, video content and much more. The MonkeyBook was designed specifically for use in retail sales areas, hotels, museums, exhibitions and trade shows.

'This new medium is easy to use and offers emotionality combined with infotainment. The positive cross-industry response and the many customer enquiries we have received make us confident that we have, in the MonkeyBook, produced another innovative solution for efficient marketing of whose decisive impact at the POS we are firmly convinced. Initial installations at exclusive commercial clients elsewhere in Europe already confirm the reality of this trend', Kimmich concluded.